Motivi potrošnika za igranje namiznih družabnih iger

diplomsko delo

Larisa Florjančič (Author), Miro Kline (Mentor)

Abstract

V zadnjem desetletju je igranje namiznih iger postalo zelo popularno. Vse več je tako iger kot igralcev, hkrati pa je na voljo tudi vedno več platform, prek katerih lahko namizne igre igrajo ali o njih debatirajo. V Sloveniji je, tako kot tudi drugje po svetu, mogočih več načinov, s katerimi ljubitelji namiznih iger dostopajo do namiznih iger. Trgovine, kot sta To je to in Črna luknja, ponujajo prodajo ter izposojo iger, novejši lokal Dobra poteza pa ima poleg običajne gostinske ponudbe na voljo tudi več kot 300 namiznih iger za igranje. Z naraščanjem proizvodnje namiznih iger in ponudbo različnih storitev na ta račun je vse pomembnejše tudi razumevanje potrošnika teh izdelkov in storitev. Za razumevanje vedenja potrošnika pa je ključno raziskovanje njegovih potreb in motivov za potrošnjo. V diplomskem delu sem s pomočjo kvalitativne metode projekcijskih tehnik in intervjuja raziskovala ali so sodelujočim za igranje namiznih iger pomembni motivi, kot so socialna interakcija, tekmovalnost in želja po zmagi, izziv, zabava, fantazija in eskapizem ter estetika. Na podlagi rezultatov analize uporabljenih metod sem ugotovila, da sodelujoče za igranje namiznih iger motivirajo vsi izbrani motivi, med seboj pa se razlikujejo po pomembnosti. Različne metode so prikazale različne jakosti izbranih motivov.

Keywords

motivacija potrošnika;namizne igre;projekcijske tehnike;test oblakov;Vedenje potrošnikov;Motivacija;Družabne igre;Diplomska dela;

Data

Language:	Slovenian
Year of publishing:	2019
Typology:	2.11 - Undergraduate Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[L. Florjančič]
UDC:	366(043.2)
COBISS:	36460125
Views:	507
Downloads:	168
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Consumer motives for playing board games
Secondary abstract:	Playing board games has become very popular in the last decade. There has been an increase in the number of players and board games manufactured each year, as well as in the platforms through which people can play board games and comment on them. In Slovenia, as well as the rest of the world, there are many possibilities for board game enthusiasts to get in touch with board games. Stores such as To je to and Črna luknja offer board games for sale and rentals. At the cafe Dobra poteza, you can choose among more than 300 board games to play while having a beer or a coffee. The increases in the production of board games and the variety of services that come along have made it increasingly important to understand the use of these products and these services. In order to understand consumer behaviour, consumer needs and motives have to be researched. The purpose of the diploma thesis is to determine whether participants play board games because they are influenced by social interaction, competition with desire to win, challenge, fun, fantasy with escapism, and aesthetics. Using different types of qualitative methods, projective techniques and an interview, proved that all six motives influence the participants for playing board games, but the motives are not equally influential. Each method showed different strengths of the chosen motives.
Secondary keywords:	Consumer behavior;Motivation;Indoor games;Graduate theses;
Type (COBISS):	Bachelor thesis/paper
Study programme:	0
Embargo end date (OpenAIRE):	1970-01-01
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	63 str.
ID:	11229099