diplomsko delo
Matevž Jovan (Author), Leon Oblak (Reviewer), Jože Kropivšek (Mentor)

Abstract

V diplomski nalogi smo z izdelavo poslovnega načrta preverjali poslovno idejo izdelave pametnega pohištva, konkretneje pametnih pisalnih in sejnih miz. Izdelali smo najpomembnejše točke poslovnega načrta, s čimer smo poslovno idejo preverili s finančnega, trženjskega in organizacijskega vidika. Ugotovili smo, da v Sloveniji neposredne konkurence za tovrstne izdelke ni, medtem ko je v tujini na tem področju že močna konkurenca, saj so priložnost zaznala tudi večja pohištvena podjetja (npr. IKEA). Trženje teh izdelkov bo klasično (sejmi, saloni pohištva in drugi klasični tržni pristopi) v kombinaciji s sodobnimi tehnologijami, kot je virtualna resničnost in ostali digitalni mediji. Podjetje bo na trg vstopilo preko lokalnega trga in se širilo na tuje trge. Dokazali smo, da je poslovna ideja poslovno in finančno zanimiva ob relativno majhnem tveganju.

Keywords

poslovni načrt;pametno pohištvo;internet stvari;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL BF - Biotechnical Faculty
Publisher: [M. Jovan]
UDC: 685:674
COBISS: 3116937 Link will open in a new window
Views: 681
Downloads: 170
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Other data

Secondary language: English
Secondary title: Business plan for smart furniture production
Secondary abstract: This bachelor's degree thesis examined the idea of smart furniture production through the making of a business plan. The company will be producing smart study and conference tables. We established the key points of the business plan and tested our idea from the financial, marketing and organisational perspectives. We discovered that there is no direct competition in Slovenia regarding smart furniture, but there is strong competition on foreign markets and large companies such as IKEA have already grasped the related opportunities. We will sell and market products through established methods (fairs, and others classical marketing methods) in combination with use of modern technologies such as virtual reality and other digital media. The company will enter the local market and then expand to foreign markets. We concluded that the idea is interesting from both business and financial perspectives and has a relatively small risk.
Secondary keywords: business plan;smart furniture;internet of things;
Type (COBISS): Bachelor thesis/paper
Study programme: 0
Embargo end date (OpenAIRE): 1970-01-01
Thesis comment: Univ. v Ljubljani, Biotehniška fak., Oddelek za lesarstvo
Pages: IX, 43 f., [3] f. pril.
ID: 11229760