Vplivnež kot nova oblika dela

analiza Instagrama

Dora Maroević (Author), Metka Mencin Čeplak (Mentor), Eva Vrtačič (Co-mentor)

Abstract

Namen diplomskega dela je raziskati, ali je vplivnež na družbenem omrežju Instagram lahko profesionalen poklic v Sloveniji. Delo se osredotoča na prikaz družbenih sprememb pozne modernosti, ki so prinesle identitetne spremembe sodobnega posameznika in vodile v vznik novih oblik dela, kot je poklic vplivneža. Z dvema fokusnima skupinama, ki sta na eni strani sestavljeni iz slovenskih vplivnic in na drugi strani iz drugih uporabnic in uporabnikov Instagrama, sem skušala uvideti dve različni dimenziji mojega raziskovanja: prvič, kako vplivneži dojemajo svojo prisotnost na Instagramu in svoj vpliv na druge uporabnice in uporabnike, ter drugič, kako vplivneže dojemajo uporabnice in uporabniki družbenega omrežja Instagram. Rezultati kvalitativne metode raziskovanja kažejo, da ima izraz »vplivnež« negativno konotacijo v družbi zaradi njihove številčnosti, s čimer posledično upada njihova kredibilnost. Delo vplivneža je profesionalno in vanj je vloženega veliko truda, vendar v Sloveniji to ni poklic, torej edini vir zaslužka.

Keywords

nove oblike dela;vplivneži;Instagram;Družbene spremembe;Profesije;Družbena omrežja;Diplomska dela;

Data

Language:	Slovenian
Year of publishing:	2019
Typology:	2.11 - Undergraduate Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[D. Maroević]
UDC:	316.472.4:659.117.1(043.2)
COBISS:	36462941
Views:	1144
Downloads:	465
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Influencer as a new form of work: Instagram analysis
Secondary abstract:	The purpose of the thesis is to research whether an influencer on the social media Instagram can be a profession in Slovenia. The thesis focuses on depicting social changes of late modernity, which brought identity changes of the modern individual and led to the emergence of new forms of work, such as the profession of an influencer. With two focus groups consisted of Slovenian influencers on the one hand, and other Instagram users on the other, I was trying to recognise two different dimensions of my research: first, how influencers perceive their presence on Instagram and their influence on other users, and second, how influencers are perceived by other users of Instagram. The results of qualitative research method show, that the term influencer has a negative connotation in the society due to their abundance, which consequently reduces their credibility. The work of an influencer is professional and a great deal of effort is put into it, but in Slovenia, it can not be a profession, therefore the only source of income.
Secondary keywords:	Social change;Professions;Social networks;Graduate theses;
Type (COBISS):	Bachelor thesis/paper
Study programme:	0
Embargo end date (OpenAIRE):	1970-01-01
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	44 str.
ID:	11230334