primer Reddit
Abstract
S prihodom spleta so se pojavila spletna socialna omrežja, ki so z namenom posredovanja
komunikacij preplavila naša življenja. Namenjena so predvsem komunikaciji in
samopredstavitvi uporabnikov, ki je lahko iskrena ali pozitivna. Tako za uporabo kot nadaljnje
samopredstavljanje posameznika vodi motivacija. Le-ta je lahko intrinzična oziroma notranja
ali ekstrinzična oziroma zunanja. Na podlagi prebrane literature in empirične raziskave, je
namen diplomskega dela ugotoviti, kako različni motivaciji vplivata na stopnjo iskrene
samopredstavitve registriranega uporabnika na spletnem socialnem omrežju Reddit. Z
regresijsko analizo podatkov, ki so bili pridobljeni z objavo ankete v večjih subredditih leta
2017, sem ugotovila, da tako intrinzična kot ekstrinzična motivacija pozitivno vplivata na
stopnjo iskrene samopredstavitve na spletnem socialnem omrežju. Enako je bilo ugotovljeno v
kvalitativnem delu, v katerem je bila opravljena analiza petih polstrukturiranih intervjujev.
Keywords
intrinzična motivacija;ekstrinzična motivacija;iskrena samopredstavitev;Reddit;Spletna družabna omrežja;Motivacija;Samopredstavitev;Diplomska dela;
Data
Language: |
Slovenian |
Year of publishing: |
2019 |
Typology: |
2.11 - Undergraduate Thesis |
Organization: |
UL FDV - Faculty of Social Sciences |
Publisher: |
[M. Poklič] |
UDC: |
316.472.4:004.738.5(043.2) |
COBISS: |
36491101
|
Views: |
635 |
Downloads: |
169 |
Average score: |
0 (0 votes) |
Metadata: |
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Other data
Secondary language: |
English |
Secondary title: |
Impact of motivation on the degree of honest self-presentation in online social networks: the case of Reddit |
Secondary abstract: |
With the occurrence of the web, online social network sites have emerged, which have flooded our lives for communication purposes. They are primarily intended for communication and self-presentation of users, which can be honest or positive. Use and further self-presentation of the individual are driven by motivation. It can be intrinsic or extrinsic, based on the literature and empirical research, the purpose of the thesis is to find out how different motivations affect the level of honest self-presentation of a registered user on the Reddit online social network. By regression analysis of the data obtained from the publication of the survey on major subreddits in 2017, I found that both intrinsic and extrinsic motivation positively influence the degree of honest self-presentation on social network sites. The same was noted in the qualitative part in which five semi-structured interviews were analyzed. |
Secondary keywords: |
Online social networks;Motivation;Self-presentation;Graduate theses; |
Type (COBISS): |
Bachelor thesis/paper |
Study programme: |
0 |
Embargo end date (OpenAIRE): |
1970-01-01 |
Thesis comment: |
Univ. v Ljubljani, Fak. za družbene vede |
Pages: |
62 str. |
ID: |
11232979 |