Množično financiranje

delo diplomskega projekta

Tjaša Ocvirk (Author), Sabina Taškar Beloglavec (Mentor)

Abstract

Podjetje potrebuje za namoteno poslovanje finančna sredstva, ki jih lahko pridobi iz različnih virov. Nekatera podjetja ne morejo dobiti finančnih sredstev po tradicionalni poti, ker so jim takšna sredstva predraga ali nedostopna, in zato uporabljajo alternativne načine. Z nastankom finančne krize v svetu so se pojavile spletne platforme množičnega financiranja kot pomoč za mala in srednje velika podjetja, ki potrebujejo kapital za uresničitev svojih podjetniških idej. Podjetje na spletni platformi predstavi svoj inovativni produkt z namenom zbiranja manjših finančnih sredstev od več ljudi. V zameno za prispevke ponudi delež v podjetju, plačilo obresti ali ekskluzivne nagrade oziroma izdelke, upoštevati pa mora, da več kot je posameznik vložil, boljše ugodnosti mu mora ponuditi. Diplomski seminar je sestavljen iz dveh delov. V prvem delu bomo na kratko opredelili lastniške in dolžniške vire financiranja in podrobno predstavili množično financiranje. V drugem delu bomo primerjali in analizirali izbrane tradicionalne vire z množičnim financiranjem po vnaprej določenih kriterijih.

Keywords

financiranje;množično financiranje;viri financiranja;spletne platforme;

Data

Language:	Slovenian
Year of publishing:	2019
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[T. Ocvirk]
UDC:	658.14
COBISS:	13526556
Views:	756
Downloads:	136
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Crowdfunding
Secondary abstract:	For an uninterrupted business operation, a company needs financial assets that can be obtained from different sources. Some companies cannot obtain financial assets in a traditional way because they might be too expensive or unattainable, which is why they use an alternative way of financing. One of the side effects of the global financial crisis were emerging online crowdfunding platforms, which helped small and medium-sized enterprises raise funds. On the platform, a company presents an innovative project to raise initial financial funds through a large group of people. In exchange for money, they receive an equity stake in the company, payment of interests, exclusive awards or products. The more funding an individual invested, the better the reward should be offered. This diploma seminar paper is composed of two parts. In the first one, equity and debt financing are defined and crowdfunding is described in a detail. In the second part, different types of traditional financing are compared with crowdfunding with predetermined criteria and analysed.
Secondary keywords:	funding;crowdfunding;funding sources;online platforms;
Type (COBISS):	Diploma project paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	II, 33 str.
ID:	11234231