meje dopustnosti medijskega poročanja
Carina Mandl (Author), Tina Tomažič (Mentor)

Abstract

Strast do ustvarjanja je gonilna sila, ki pripelje do uspeha. A sama želja še zdaleč ne zadostuje, potreben je pogum, predvsem pa vztrajnost, da že pri prvih ovirah ne obupamo. Kako opozoriti nase? Kako zgraditi zgodbo, ki pritegne potrošnike? Z zanimivo zgodbo, kakovostno ponudbo, dovršeno vizualno identiteto in uspešnim marketinškim komuniciranjem. To so elementi, na katere smo stavili pri razvoju blagovne znamke Tovarna kave, ki predstavlja majhno lokalno pražarno kave. Identiteto znamke smo izrazili s celostno grafično podobo tako osnovnih kot tudi marketinških komunikacijskih sredstev. Šele z razvojem blagovne znamke in marketinškim komuniciranjem oživimo imensko oznako, ki ob ustrezni strategiji pri potrošnikih doseže prepoznavni učinek.

Keywords

blagovne znamke;vizualna identiteta;marketinško komuniciranje;vizualna komunikacija;digitalni mediji;magistrske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: [C. Mandl]
UDC: 659.126:658.82(043.2)
COBISS: 22935062 Link will open in a new window
Views: 721
Downloads: 0
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Other data

Secondary language: English
Secondary title: Visual identity of »Tovarna kave« brand as a factor of successful marketing communication
Secondary abstract: Passion for creativity is the driving force that leads to success. But the desire itself is far from enough. It takes courage, and above all, persistence, so that we do not despair at the first obstacle. How to draw attention? How to build a story that attracts consumers? With an interesting story, quality offer, perfect visual identity and successful marketing communication. These are the key elements we chose when building the Tovarna kave brand, which represents a small local coffee roaster. The brand identity was expressed through a comprehensive graphic image of both basic and marketing communication tools. Through the development of the brand and marketing communication we will revive the name tag and achieve a recognizable effec by using the appropriate consumer strategy.
Secondary keywords: brand;visual identity;marketing communication;visual communication;digital media;
Type (COBISS): Master's thesis/paper
Embargo end date (OpenAIRE): 2022-10-23
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: VI, 64 f.
ID: 11239140