zaključna projektna naloga
Naida Trako (Author), Armand Faganel (Mentor)

Abstract

Zaznavanje blagovne znamke in njenega oglaševanja

Keywords

blagovna znamka;oglaševanje;izdelek;potrošnik;pozicioniranje;segmentiranje;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UP FM - Faculty of Management Koper
Publisher: [N. Trako]
UDC: 659.1:346.544.4(043.2)
COBISS: 1540713412 Link will open in a new window
Views: 1270
Downloads: 83
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: brand;advertising;product;consumer;segmentation;
Type (COBISS): Final paper
Thesis comment: Univ. na Primorskem, Fak. za management
Pages: VIII, 27 str., [3] str. pril.
ID: 11309245