Prenova spletne trgovine za industrijsko varilno tehniko

diplomsko delo univerzitetnega študija Organizacija in management informacijskih sistemov

Mihael Hack (Author), Davorin Kofjač (Mentor)

Abstract

Za uspešno spletno stran in končne rezultate je v današnjem času potrebnega veliko več dela, predvsem zaradi vedno večjega števila konkurenčnih spletnih strani. V diplomskem delu se pri komponentah spleta osredotočamo na grafično oblikovanje spletne strani, optimizacijo spletne strani, digitalni marketing, varnost in znake zaupanja. Izpostavljena tematika dela je neposodobljena spletna stran, ki ni bila spremenjena že nekaj let. Sprotno urejanje spletne strani je v spletnem svetu velikega pomena, saj lahko v nasprotnem primeru pade obisk spletnih uporabnikov. Obiskovalci strani zahtevajo aktualne informacije o novostih na trgu dela in zaradi takih potreb je potrebno izdelati spletno stran z dobrim SEO (angl. Search Engine Opitimization) sistemom, ki stranki omogoča hitro rešitev iskanja informacij z uporabo spletnega iskalnika. Rešitev aktualne problematike je v prenovi spletne strani VTH-Hack in uporaba nove domene. Pred izdelavo nove spletne strani smo analizirali staro oziroma obstoječo spletno stran, analizirali konkurenco, analizirali ključne besede in določili osnove spletne strani. Za izdelavo spletne strani smo uporabili sistem za upravljanje vsebin WordPress. V WordPressu smo lahko s pomočjo izbrane teme in vtičniki oblikovali spletno stran po naših potrebah. Po končanem delu smo spletno stran objavili in jo prikazali javnosti ter dovolili orodju Google Analytics, da spremlja obiske posodobljene spletne strani. S tem je omogočeno spremljanje in analiza obiska spletne strani ter spremljanje izboljšav na podlagi rezultatov analize.

Keywords

spletne strani;spletne trgovine;prenova;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2019
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[M. Hack]
UDC:	004.738.5
COBISS:	8158739
Views:	540
Downloads:	54
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Redesign of webshop for industrial welding equipment
Secondary abstract:	A successful web site in today’s modern world of internet technologies requires constant changes and updates in order to achieve our goals, especially because of numerous potential competitive web sites. Web components from our study example connect with graphic design, optimization, digital marketing, security and trust signals. In our case, the main problem is the website without any recent updates, which has not been changed for years. Constant updates have a crucial importance in today’s web site world and may result in low number of visitors. Web site visitors need to be aware of available innovations on the market and want to access information as quickly as possible. Consequently, we need to create a web site with an efficient SEO system to enable the customer a quick solution when using a web browser. General solution for our issue requires a renovation of the web site VTH-Hack using new domain name. Initially, we had to analyse the existing web site, analyse the competition, keywords, and identify the basics of a web page. We used the content management system WordPress for development. According to our needs and wishes, WordPress provided us different web site designs using previously selected theme and plug-ins. Furthermore, we made our website available to the general public and allowed Google Analytics to monitor the web site visits. Considering the analysis, we can follow and analyse the web site visits and make further improvements.
Secondary keywords:	Search Engine Optimisation;WordPress;Google Analytics;creating a website;analysing a website;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	61 f.
ID:	11317571