zaključna projektna naloga
Špela Knez (Author), Elizabeta Zirnstein (Mentor)

Abstract

Pravna ureditev oglaševanja s prehranskimi in zdravstvenimi trditvami

Keywords

trženje;prehranske trditve;zdravstvene trditve;zakonodaja;žitarice za zajtrk;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UP FM - Faculty of Management Koper
Publisher: [Š. Knez]
UDC: 339.138:34(043.2)
COBISS: 1540784836 Link will open in a new window
Views: 1440
Downloads: 91
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: marketing;nutritional claims;medical claims;legislation;cereals for breakfast;
Type (COBISS): Final paper
Thesis comment: Univ. na Primorskem, Fak. za management
Pages: IX, 35 str., [140] str. pril.
ID: 11332752
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