magistrska naloga
Lucija Kokošar (Author), Dragan Kesič (Mentor)

Abstract

No abstract data available

Keywords

trženje;trženjsko komuniciranje;električna energija;gospodinjski odjemalci;menjava dobavitelja;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UP FM - Faculty of Management Koper
Publisher: [L. Kokošar]
UDC: 339.138:537.214(043.2)
COBISS: 1540256964 Link will open in a new window
Views: 1771
Downloads: 113
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Other data

Secondary language: English
Secondary keywords: marketing;marketing communication;electricity;household customers;switching electricity supplier;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. na Primorskem, Fak. za management
Pages: IX, 107 str., [10] str. pril.
ID: 11341030