Etika oglaševanja
zaključna projektna naloga
Abstract
No abstract data available
Keywords
oglaševanje;etika;morala;mediji;oglaševalski trikotnik;prikrito oglaševanje;raziskava;
Data
| Language: | Slovenian |
|---|---|
| Year of publishing: | 2018 |
| Typology: | 2.11 - Undergraduate Thesis |
| Organization: | UP FM - Faculty of Management Koper |
| Publisher: | [T. Cencič] |
| UDC: | 17:366.636.2(043.2) |
| COBISS: |
1540316612
|
| Views: | 1927 |
| Downloads: | 102 |
| Average score: | 0 (0 votes) |
| Metadata: |
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Other data
| Secondary language: | English |
|---|---|
| Secondary keywords: | advertising;ethics;morality;media;advertising triangle;hidden advertising;research; |
| Type (COBISS): | Final paper |
| Thesis comment: | Univ. na Primorskem, Fak. za management |
| Pages: | VI, 47 str., [14] str. pril. |
| ID: | 11355289 |
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