primer Indije in Kitajske
Anja Janžekovič (Author), Romana Korez-Vide (Mentor)

Abstract

Posledice sodobne globalizacije so večstranske, pozitivne in negativne. Gospodarstvo je v zadnjih desetletjih z množično internacionalizacijo in selitvijo v azijski del sveta povzročilo globalne družbene in demografske spremembe. Migracije so potekale ob podpori pomembnih in potrebnih dejavnikov, kot so sodobna tehnologija, ugodni pravni predpisi in pravila, povpraševanje na hitro rastočih trgih in globalna konkurenca, ki podjetja dejansko sili v mednarodno ekspanzijo. Tako so hitro rastoči trgi vzhodnega sveta postajali vse bolj konkurenčni in zanimivi ne samo za selitev proizvodnje oz. določenih členov dobavne verige, temveč tudi kot potencialni končni potrošniški trgi. Zraven demografije so k razvoju hitro rastočih trgov prispevali še mnogi drugi dejavniki, kot so prenos tehnologije in znanja, liberalizacija mednarodne trgovine, ugodni makroekonomski kazalci, industrializacija itd. Kot pomembnejša ciljna trga v magistrskem delu izpostavljamo Kitajsko in Indijo. Gre za državi, ki sta zaradi številčnega mladega prebivalstva ponujali ugodno demografsko podlago, oblasti pa so z ugodno oblikovano politiko in predpisi privabljale tuja podjetja k vstopu na njuna trga. V drugem delu magistrskega dela obravnavamo nov srednji družbeni razred na Kitajskem in v Indiji. Ugotovimo, da pripadnik novega srednjega družbenega razreda na omenjenih trgih po življenjskem slogu, potrošniških vzorcih, navadah in pogledu na svet postaja vse bolj podoben posamezniku iz t. i. zahodnih, razvitejših držav. Vsi zgoraj navedeni dejavniki so kot skupek omogočili hitro rast in razvoj novega srednjega družbenega razreda, kamor je spadalo vse več pripadnikov omenjenih trgov. Vplivi novega srednjega družbenega razreda so izjemni. Povzročili so gospodarske in družbene spremembe ne samo na hitro rastočih trgih, temveč na globalni ravni. Globalni trgi so zelo dinamični, zato globalno gospodarstvo v prihodnje verjetno ne bo ostalo več osredotočeno na azijske trge, pač pa bo za izkoriščanje vseh prednosti in priložnosti poiskalo nove potencialne trge. Kot takšne zaradi ugodnih demografskih kazalcev zaenkrat vidimo trge z afriške celine. Za uspešen gospodarski preboj pa bo Afrika vsekakor potrebovala še ogromno investicij in razvoja na področju osnovne infrastrukture.

Keywords

globalizacija;hitro rastoči trgi;nov srednji družbeni razred;Kitajska;Indija;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [A. Janžekovič]
UDC: 339.9(043.2)
COBISS: 13623836 Link will open in a new window
Views: 743
Downloads: 107
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Other data

Secondary language: English
Secondary title: ǂThe ǂnew middle class as a leverage for socio-demographic and economic changes in high growth markets
Secondary abstract: The consequences of modern globalization are multifaceted, positive and negative. In recent decades, the economy has led to global social and demographic changes through mass internationalization and migration to the Asian part of the world. Important and necessary factors supported this migration such as modern technology, favourable legal rules and regulations, demand in fast-growing markets and global competition that force companies to expand internationally. Thus, the rapidly growing markets of the Eastern world became more and more competitive and interesting not only in the relocation of production or certain links in the supply chain but also as potential markets to end consumers. In addition to demographics, many other factors have contributed to the development of these fast-growing markets, such as technology and knowledge transfer, liberalization of international trade, favourable macroeconomic indicators, industrialization, etc. China and India are highlighted as major target markets in the master's thesis. These are countries which, due to their sizable young population, offer a favourable demographic base, and the authorities, through promising policy and regulations, attracted foreign companies to enter their markets. The second part of the master's thesis deals with the new middle social class in China and India. We find that members of the new middle class in the aforementioned markets, in terms of lifestyle, consumer patterns, habits and worldview, are becoming more and more like an individual from the so-called western, more developed countries. All the above-mentioned factors, as a collection, enabled the rapid growth and development of a new middle social class, which included more and more members of these markets. The influences of the new middle social class are tremendous. They have caused economic and social change not only in fast-growing markets but globally. Global markets are very dynamic; therefore, the global economy is unlikely to remain focused on Asian markets in the future, but to exploit all the benefits and opportunities, it will look for new potential markets. As such, we are currently looking at markets from the African continent due to favourable demographic indicators. However, for a successful economic breakthrough, Africa will still need a lot of investment and development in basic infrastructure.
Secondary keywords: globalization;fast-growing markets;new middle social class;China;India;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: I, 71 str.
ID: 11370065