diplomsko delo univerzitetnega študija
Špela Jerin (Author), Marko Koščak (Mentor), Tomi Špindler (Co-mentor)

Abstract

Območje občine Ivančna Gorica je bogato z naravno in kulturno dediščino, ki je temeljna za razvoj trajnostnega turizma in turističnih produktov. V teoretičnem delu naloge smo preučili literaturo o trajnostnem in odgovornem turizmu. Predstavili smo območje Ivančne Gorice z vidika naravne in kulturne dediščine ter izvedli analizo SWOT območja. V empiričnem delu smo v obliki kvalitativne raziskave želeli ugotoviti stališča deležnikov turizma v javnem, zasebnem in neprofitnem sektorju o trajnostnem turizmu, dediščini in turističnih produktih. Z analizo podatkov smo ugotovili slab razvoj trajnostnega turizma in turističnih produktov v občini Ivančna Gorica. Ključni dejavniki slabše razvitosti so pomanjkanje organizacije in koordiniranja turizma v občini Ivančna Gorica. Razlog je tudi premajhno povezovanje deležnikov in pomanjkanje izobraženih kadrov v stroki turizma. Na podlagi pridobljenih ugotovitev in stališč smo ustvarili dva inovativna integralna turistična produkta, ki bi pripomogla k razvoju turizma na območju. Prvi turistični produkt z naslovom Doživetje dediščine v deželi kranjske čebele je namenjen starejšim parom, ki radi uživajo lokalno hrano in jih hkrati zanimata naravna in kulturna dediščina. Drugi turistični produkt z naslovom Družinsko Doživetje na Dolenjskem je namenjen mladim družinam, ki rade preživljajo aktivne in poučne počitnice.

Keywords

občina Ivančna Gorica;trajnostni razvoj;naravna in kulturna dediščina;turistična destinacija;turistični produkt;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FT - Faculty of Tourism
Publisher: [Š. Jerin]
UDC: 338.484:502.131.1(497.4Stična)(043.2)
COBISS: 35221507 Link will open in a new window
Views: 489
Downloads: 137
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Other data

Secondary language: English
Secondary title: Heritage product development in the area of Stična and surrounding
Secondary abstract: The area of the municipality of Ivančna Gorica is rich with natural and cultural heritage, which is fundamental for the development of sustainable tourism and tourism products. In the theoretical part of the thesis, we examined the available literature on sustainable and responsible tourism. We presented the area of Ivančna Gorica in terms of natural and cultural heritage and carried out a SWOT analysis of the area. In the empirical part, in the form of qualitative research, we wanted to identify the positions of the tourism stakeholders in the public, private and non-profit sectors on sustainable tourism, heritage, and tourism products. By analyzing the data, we found a poorer development of sustainable tourism and tourism products in the Municipality of Ivančna Gorica. The key factors for the underdevelopment in the Ivančna Gorica area are the lack of organization and coordination, the lack of cooperation between the stakeholders, and the lack of educated staff in the tourism sector. Based on the obtained findings and positions, we have created two innovative integral tourism products that would help the   development of tourism in the area. The first product titled Heritage Experience in the Land of the Carniolan Bee is aimed at older couples who like to eat local food and are interested in the natural and also in the cultural heritage. The second product is called Family Experience in the Dolenjska region and is intended for young families who like to spend active and educational holidays.
Secondary keywords: municipality of Ivančna Gorica;sustainable development;natural and cultural heritage;tourism destination;tourism product;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fakulteta za turizem
Pages: 73 str., 21 str. pril.
ID: 11377322