magistrsko delo
Polona Dakič (Author), Tanja Dmitrović (Mentor)

Abstract

Trženjske strategije trgovskih podjetij v trgovini na drobno z živili v Sloveniji v času gospodarske krize in po njej

Keywords

Slovenija;trgovina;prodaja na drobno;prehrana;trženje;poslovno komuniciranje;vedenje potrošnikov;krize;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [P. Dakič]
UDC: 339.138
COBISS: 25318374 Link will open in a new window
Views: 441
Downloads: 64
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Other data

Secondary language: English
Secondary title: Marketing strategies of grocery retailers in Slovenia during and after the economic recession
Secondary keywords: Slovenia;trade;retail trade;nutrition;marketing;business communication;consumer behaviour;crises;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 67, 33 str.
ID: 11381609