magistrsko delo

Abstract

Vloga personaliziranega spletnega oglaševanja v vedenju porabnika

Keywords

trženje;elektronsko trženje;oglaševanje;oglas;vedenje potrošnikov;zadovoljstvo;lojalnost;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Derstvenšek]
UDC: 339.138
COBISS: 25306086 Link will open in a new window
Views: 290
Downloads: 56
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: ǂThe ǂrole of personalised web advertising in consumer behaviour
Secondary keywords: marketing;electronic marketing;advertising;advertisement;consumer behaviour;satisfaction;loyalty;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: IV, 76, 68 str.
ID: 11381621
Recommended works:
, zaključna strokovna naloga visoke poslovne šole
, zaključna strokovna naloga visoke poslovne šole
, zaključna strokovna naloga visoke poslovne šole
, zaključna strokovna naloga visoke poslovne šole