magistrsko delo
Lara Mervar (Author), Mateja Kos Koklič (Mentor)

Abstract

Analiza zaznavanja trajnostnih poslovnih praks v očeh slovenskih porabnikov na primeru blagovne znamke Lušt

Keywords

trženje;proizvodi;prehrana;živilska industrija;Lušt;trajnostni razvoj;potrošnik;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [L. Mervar]
UDC: 366
COBISS: 25183462 Link will open in a new window
Views: 441
Downloads: 75
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of Slovenian consumers' perception of sustainable business practices: the case of the brand Lušt
Secondary keywords: marketing;products;nutrition;food industry;Lušt;sustainable development;consumer;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 55, 12 str.
ID: 11405150