Moč glasbe v oglaševanju pri obujanju nostalgije in čustev

Abstract

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Data

Language:	Slovenian
Year of publishing:	2019
Source:	Ljubljana
Typology:	2.09 - Master's Thesis
Organization:	UL EF - Faculty of Economics
Publisher:	[A. Simonič]
UDC:	659.1
COBISS:	25383398
Views:	450
Downloads:	85
Average score:	0 (0 votes)
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Other data

Secondary language:	English
Secondary title:	ǂThe ǂpower of evoking nostalgia and emotions with music in advertising
Secondary keywords:	marketing;emotional intelligence;music;business communication;advertising;advertisement;success;research;analysis;
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Ljubljani, Ekonomska fak.
Pages:	V, 51, 21 str.
ID:	11405228