magistrsko delo
Urška Rožman (Author), Mateja Bodlaj (Mentor)

Abstract

Analiza možnosti oživljanja blagovne znamke Mont

Keywords

trženje;blagovne znamke;Mont;vrednost;premoženje;image;lojalnost;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [U. Rožman]
UDC: 339.138
COBISS: 25344742 Link will open in a new window
Views: 365
Downloads: 68
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: ǂA ǂfeasibility study for revitalisation of the brand Mont
Secondary keywords: marketing;brands;Mont;value;property;image;loyalty;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 54, 12 str.
ID: 11405248
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