Po poti modre frankinje

modra frankinja kot osnova vinskega turizma v Sevnici

Jasna Potočnik (Editor), Andrej Lisec (Editor), Anja Benko (Lector)

Abstract

Vse več destinacij vidi svojo priložnost preboja na trg skozi vinski turizem. Oblikujejo se novi produkti, sklepajo nova partnerstva in tržijo nova doživetja. V sklopu Študentskega inovativnega projekta za družbeno korist (ŠIPK) 2016–2020 se je skupina študentov različnih fakultet Univerze v Mariboru v sodelovanju z Zavodom za kulturo, šport, turizem in mladinske dejavnosti Sevnica lotila priprave nove vinske poti, ki v ospredje postavlja modro frankinjo. Vinogradnike, vinarje, gostinske in nastanitvene obrate, lokalne kulturne in naravne znamenitosti ter druge privlačnosti Občine Sevnica smo združili pod enim imenom – »Modra vinska pot«. Gre za ime, ki v slovenskem jeziku nosi dva pomena. Če ga razumemo dobesedno, pomeni ʻmodro barvo grozdne kožice modre frankinjeʼ, hkrati pa besedo ʻmodroʼ razumemo kot ʻmodrost in odgovornostʼ. Monografija predstavlja Sevnico, njeno zgodovino in njene značilnosti. Opredeljena je turistična ponudba območja in podrobneje predstavljen vinski turizem na izbrani destinaciji. Oblikovana je nova vinska pot, ki med seboj povezuje lokalne pridelovalce vina modre frankinje, ne manjkajo pa niti gostilne in restavracije, ki to vino uporabljajo kot sestavino svojih jedi. Povezovanje lokalnih ponudnikov in njihovo tesno sodelovanje tako pri realizaciji projekta kot pri njegovem nadaljnjem nadgrajevanju sta bistveni za prepoznavnost Sevnice po produktih, ustvarjenih iz modre frankinje.

Keywords

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Data

Language:	Slovenian
Year of publishing:	2019
Typology:	2.02 - Professional Monograph
Organization:	UM FT - Faculty of Tourism
Publisher:	Univerzitetna založba Univerze
UDC:	338.48:634.8(497.4Sevnica)(0.034.2)
COBISS:	97430273
ISBN:	978-961-286-307-4
Views:	660
Downloads:	56
Average score:	0 (0 votes)
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Other data

Secondary language:	English
Secondary title:	On the Route of the Blaufränkisch
Secondary abstract:	Today, many destinations see their opportunities in wine tourism. New products are created, new partnerships made, and new experiences marketed. Within the framework of the Student Innovation Project for Social Benefit (ŠIPK) 2016–2020, a group of students from various faculties within the University of Maribor, in collaboration of the Institute of Culture, Sport, Tourism and Youth Affairs Sevnica, began preparations for the new wine route, putting forward the newly established autochthonous Slovenian variety, the Blaufränkisch. The winemakers, restaurants and accommodation establishments, local cultural and natural sights and other attractions of Sevnica are joined under the same name – »Blue Wine Route«. It is a name which bares two meanings in the Slovene language. Literally, it means the blue colour representing the blue skin of Blaufränkisch grapes. On the other hand, however, »modro« represents wisdom and responsibility. This monograph presents Sevnica, its history and characteristics. The tourist offer of the area is defined and a more detailed presentation of wine tourism offered. A new wine route has been formed, connecting local wine producers of Blaufränkisch as well as inns and restaurants that use it. Their close cooperation is crucial for the recognition of Sevnica by the Blaufränkisch variety.
Secondary keywords:	Vinogradništvo;Turizem;Sevnica;
Pages:	1 spletni vir (1 datoteka PDF (II, 100 str.))
DOI:	10.18690/978-961-286-307-4
ID:	11410068