zaključna strokovna naloga visoke poslovne šole
Barbara Starin (Author), Mateja Kos Koklič (Mentor)

Abstract

Analiza pospeševanja prodaje s poudarkom na nagradnih igrah

Keywords

trženje;pospeševanje prodaje;nagrade;igre;vedenje potrošnikov;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [B. Starin]
UDC: 339.138
COBISS: 25449702 Link will open in a new window
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Downloads: 51
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Other data

Secondary language: English
Secondary title: ǂThe ǂanalysis of sales promotion with the emphasis on prize games
Secondary keywords: marketing;sales promotion;prizes;games;consumer behaviour;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 25, 9 str.
ID: 11423600