Analiza poslovnega okolja na primeru podjetja

delo diplomskega projekta

Abstract

V diplomskem projektu se osredotočamo na analizo poslovnega okolja podjetja Terme Čatež d. d. Naloga je razdeljena na dva dela – teoretični del in empirični del. V teoretičnem delu opredeljujemo izraze, povezane s poslovnim okoljem podjetja, kot sta zunanje okolje in notranje okolje. Poleg teh dveh opredelimo tudi dve analizi, ki ju kasneje v empiričnem delu podrobneje obravnavamo. To sta PEST analiza in SWOT analiza. Na podlagi analiz opredelimo še definicije dejavnikov, ki spadajo v PEST analizo – ekonomski dejavniki, pravno-politični dejavniki, socio-kulturni dejavniki in tehnološki dejavniki ter definicijo priložnosti, nevarnosti, prednosti in pomanjkljivosti podjetja, ki spadajo v analizo SWOT. Podjetje Terme Čatež d. d., ki ima sedež na naslovu Topliška cesta 35 v Brežicah, se ukvarja z zdraviliško in kopališko dejavnostjo. Poleg tega ponuja še prenočišča, razne športne in rekreacijske aktivnosti ter gostinske storitve. Podjetje temelji predvsem na ustvarjanju nadpovprečnih rezultatov in zagotavljanju prednosti pred konkurenco. Analizo podjetja opravimo torej s pomočjo PEST analize, kjer izpostavimo že prej omenjene štiri dejavnike, s katerimi se podjetje sooča med poslovanjem. Nato na podlagi te analize naredimo še SWOT analizo, kjer opredelimo vse priložnosti in nevarnosti ter prednosti in slabosti, ki prav tako spremljajo podjetje v okviru svojega celotnega poslovanja. Na koncu pridemo do ugotovitev, da s tem, ko podjetje analizira svoje poslovno okolje, posledično spozna, kakšen vpliv imajo vsi ti dejavniki na podjetje v okviru svojega poslovanja. S tem se posledično podjetje kasneje tudi lažje spopada z določenimi situacijami, v katerih se lahko znajdeta izdelek ali celotna organizacija. Podjetje Terme Čatež d. d. lahko na svoji poslovni poti na dolgi rok preseže svoje pomanjkljivosti, kajti s svojimi prednostmi, ki jih ima lahko podjetje, še naprej uspešno posluje in dosega pozitivne rezultate.

Keywords

podjetje;poslovno okolje;PEST analiza;SWOT analiza;

Data

Language:	Slovenian
Year of publishing:	2020
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[L. Pešl]
UDC:	005.52
COBISS:	29623811
Views:	789
Downloads:	242
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Business environment analysis of a company
Secondary abstract:	In this bachelor’s thesis, we look for a business environment analysis of the company Terme Čatež d.d. This project is divided into two parts – the theoretical and the empirical part. In the theoretical part, we define the terms which are related to the business environment of a company, such as the external and internal environment of a company. In addition to these two, we also identify two analyses that we discuss later in the empirical section. These are the PEST analysis and SWOT analysis. Based on the analysis, we also define the definitions of the factors, belonging to PEST analysis – the economic factors, the legal and political factors, the socio-cultural factors and technological factors, and the definition of opportunities, threats, strengths and weaknesses of the company that are included in the SWOT analysis. The company Terme Čatež d.d. headquartered at Topliška road 35 in Brežice is engaged in health and wellness activities. It also offers accommodation, sports activities, and catering services. The company is primarily based on generating above-average results and providing an edge over the competition. The analysis of the company is made with the help of PEST analysis where we highlight the previously mentioned four factors that the company faces during the business. Then, based on this analysis, we make a SWOT analysis that identifies all the opportunities, threats, strengths, and weaknesses which also accompany the company during the business conduct. Finally, we conclude that by analyzing the business environment, the company realizes the impact all these factors have on the company during the business, consequently. As a result, the company may find it easier later to cope with certain situations in which the product or the entire organization may be found. Terme Čatež d.d. could outweigh its shortcomings in the long run with its advantages. The company could continue to operate successfully and achieve positive results.
Secondary keywords:	company Terme Čatež d.d.;business environment;PEST analysis;SWOT analysis;
Type (COBISS):	Diploma project paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	III, 34 str.
ID:	11593561