Privlačnost delodajalca

razlike med generacijama X in Y

Neža Hrovat (Author), Klement Podnar (Mentor)

Abstract

Prihod vsake nove generacije na trg dela prinaša drugačne vrednote, stališča, način dela, nova pričakovanja in znanja. S prihodom generacije Y na trg dela, še bolj pa s pričakovanjem generacije Z, se porajajo vprašanja, kakšen je pravilen pristop predstavnikov generacije Baby boom in generacije X pri vodenju in sodelovanju z njimi. Še pred tem pa se je potrebno vprašati, kako jih pritegniti v svoje podjetje in kaj jih privlači v primerjavi s starejšimi generacijami. Magistrsko delo se osredotoča na raziskovanje dimenzij privlačnosti delodajalca, vrednotenje le-teh s strani generacije X in generacije Y ter primerjavo med njima. Vpogled v generacijske razlike na tem področju v Sloveniji je lahko izhodiščna točka za slovenska podjetja pri grajenju, upravljanju in komuniciranju svoje znamke delodajalca, na kateri temelji ponudba delodajalca potencialnim kandidatom. Empirični del magistrskega dela temelji na kvantitativni raziskavi, ki je bila prirejena po lestvici merjenja privlačnosti delodajalca Berthona in drugih (2005). Rezultati kažejo, da generaciji X in Y najbolj vrednotita socialno dimenzijo in nato dimenzijo zanimanja za delodajalca. Generacija X za njima kot pomembno ocenjuje ekonomsko dimenzijo; sledita dimenzija družbene odgovornosti in razvojna dimenzija; generacija Y na tretje mesto po pomembnosti postavlja dimenzijo družbene odgovornosti, nato razvojno in potem ekonomsko dimenzijo.

Keywords

znamčenje delodajalca;privlačnost delodajalca;generacija X;generacija Y;Trg dela;Delodajalci;Podjetja;Magistrska dela;

Data

Language:	Slovenian
Year of publishing:	2020
Typology:	2.09 - Master's Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[N. Hrovat]
UDC:	331.5:005.7(043.2)
COBISS:	20125187
Views:	649
Downloads:	206
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Employer attractiveness – the differences between generations X and Y
Secondary abstract:	The arrival of every new generation at the labour market carries different values, attitudes, the method of work, new expectations, and knowledge. By the arrival of generation Y to the labour market and even more with the expectation of generation Z, the questions arise what the appropriate approach of the representatives of the baby boom generation and generation X in leading and cooperation with them is. Even before that, it is necessary to ask a question about how to attract them in the company and what attracts them in comparison to older generations. The masterʼs thesis is focused on the research of the dimensions of employer attractiveness, valuing them by generation X and generation Y, and the comparison between them. An insight into generational differences in this field in Slovenia can be a starting point for the Slovenian companies in building, managing, and communicating their employer brands on which the employers offer to potential candidates is based. The empirical part of the masters thesis is based on the quantitative research which was adapted from the Employer Attractiveness Scale of Berthon et al. (2005). The results show that generations X and Y value the social dimension and then dimension of interest of an employer the most. Generation X then as important evaluates the economic dimension. The dimensions of social responsibility and the developmental dimension follow. Generation Y puts the dimension of social responsibility to the third place of the importance, then the developmental, and the economic dimension after that.
Secondary keywords:	employer branding;employer attractiveness;generation X;generation Y;Upravljanje s človeškimi viri;Personnel management;Labor market;Employers;Enterprises;Master's theses;
Type (COBISS):	Master's thesis/paper
Study programme:	0
Embargo end date (OpenAIRE):	1970-01-01
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	85 str.
ID:	11815820