diplomsko delo visokošolskega strokovnega študija
Lidija Kočevar (Author), Boris Prevolšek (Mentor)

Abstract

Čebelarstvo ima v Sloveniji že dolgo in ustaljeno tradicijo. Navdihuje našo kulinariko, arhitekturo, kozmetiko, medicino in umetnost, ki svoj navdih mnogokrat najdejo v čebeljih pridelkih. Zaradi butičnosti čebelarske ponudbe pa so le-ti velikokrat prezrti in potisnjeni na rob. V Sloveniji se v zadnjih nekaj letih uveljavlja nova smer turistične ponudbe, in sicer čebelarski turizem oz. apiturizem, ki postavlja bogato slovensko apikulturo v ospredje in jo ponuja slehernemu turistu. Diplomsko delo je sestavljeno iz teoretičnega dela, v katerem smo s pomočjo strokovne literature opredelili čebelarstvo kot kmetijsko dejavnost, primerjali smo čebelarstvo po svetu in v Sloveniji ter podrobneje raziskali apiturizem in turistično ponudbo Bele krajine. V empiričnem delu smo opravili polstrukturirane intervjuje z deležniki, ki so v občinah Bele krajine zadolženi za turizem, s čebelarji, ki so vključeni v apiturizem, in s čebelarji, ki ne sodelujejo v apiturizmu na območju Bele krajine. Na podlagi pridobljenih rezultatov smo podali predloge za boljše vključevanje čebelarstva v turistično ponudbo in pripravili zasnovo integralnega turističnega produkta, ki upošteva tudi čebelarstvo. Glavne ugotovitve kažejo, da intervjuvanci prepoznavajo široke možnosti za vključevanje čebelarstva v turistično ponudbo in da regija Bele krajine potrebuje integralni turistični proizvod, ki bi čebelarstvo približal obiskovalcu.

Keywords

čebelarji;turizem;Bela krajina;vključevanje;apiturizem;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FT - Faculty of Tourism
Publisher: [L. Kočevar]
UDC: 338.48-6:638.1(497.4)(043.2)
COBISS: 37037571 Link will open in a new window
Views: 518
Downloads: 205
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Other data

Secondary language: English
Secondary title: Analysis of beekeeping tourism and its involvment in the tourist offer of Bela krajina region
Secondary abstract: Beekeeping in Slovenia has a long and established tradition. It has influenced our cuisine, architecture, cosmetics, medicine and art which often find their inspiration in bee products. The boutique nature of these products usually makes them ignored and overlooked. A new branch of tourist offer which has been gaining attention in Slovenia in the recent years is apitourism. It puts the rich Slovenian apiculture into the forefront and offers it to every tourist. This thesis consists of a theoretical part where scientific literature was used to specify beekeeping as an agricultural activity. What follows is a comparison of beekeping around the world and in Slovenia as well as a detailed examination of apitourism and tourist offer in Bela krajina. The empirical part includes semi structured interviews with the tourist officials in the municipalities of Bela krajina, with the beekeepers of Bela krajina who are involved in apitourism and those who are not involved in it. Drawing on interview results, the suggestions for better integration of beekeeping into our tourist offer have been made. In addition, a design of an integral tourist product which includes beekeeping has been devised. The main findings show that the people interviewed recognize many possibilities for including beekeeping into our tourist offer. They also agree that the region of Bela krajina needs an integral tourist product which could bring our beekeeping closer to the tourist.
Secondary keywords: beekeeping;tourism;Bela krajina;involvment;apitourism;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fakulteta za turizem
Pages: 57 str., 4 str. pril.
ID: 11925374