Logistične storitve podjetja Go-Opti

delo diplomskega projekta

Matevž Mazgan (Author), Klavdij Logožar (Mentor)

Abstract

Danes imamo na voljo številne možnosti prevoza, med katerimi so nizkocenovni prevozi močno razširjeni v turistični industriji. Eden izmed tovrstnih ponudnikov je tudi podjetje GoOpti, ki se ukvarja s prevozništvom. V tem diplomskem delu sem preučil področje prevozništva in obstoj različnih prevoznih sredstev ter njihove prednosti in pomanjkljivosti. V drugem delu naloge pa podrobneje predstavim enega od ponudnikov prevoznih storitev, podjetje GoOpti, razloge za njihov uspeh, izzive ter splošne elemente, ki vplivajo na uspeh in konkurenčnost tovrstnega nizkocenovnega prevoznika. Osredotočim se tudi na njihov poslovni model ter preverim, kateri so glavni elementi modela nizkocenovnega prevozništva ter v luči trenutne krize zaradi koronavirusa poskušam osvetliti še element tovrstne grožnje ter ukrepe podjetja v izogib izgubi poslovanja in prihodkov zaradi krize.

Keywords

promet;prevozništvo;cestni transport;konkurenčnost;

Data

Language:	Slovenian
Year of publishing:	2020
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[M. Mazgan]
UDC:	656.1
COBISS:	39081987
Views:	362
Downloads:	43
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Logistic services company Go-Opti
Secondary abstract:	Nowadays there are a number of transport options available, among which the low-cost transport is widely spread in the tourism industry. One of such providers is also the transport company GoOpti. In this final thesis I analysed transport and the existence of different means of transport, and its advantages and disadvantages. In the second part of the thesis I present one of the transport service providers in more detail, the company GoOpti, the reasons for their success, challenges and general elements that affect the success and competitiveness of this low-cost carrier. I also focus on their business model and check what are the main elements of the low-cost transport model, and in light of the current coronavirus crisis I try to shed attention on the element of such threat and the company's measures to avoid loosing business and revenues due to the crisis.
Secondary keywords:	transport;transportation;low cost business model;competitiveness;
Type (COBISS):	Diploma project paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	30 str.
ID:	11942174