diplomsko delo visokošolskega strokovnega študija
Mojca Fras (Author), Jasna Potočnik (Mentor)

Abstract

V zaključnem delu smo se osredotočili na raziskovanje področja filmskega turizma, ki v današnji dobi dobiva vedno večji pomen. Predstavili smo različna mnenja priznanih raziskovalcev, ki so že raziskovali to področje, in našteli nekaj slovenskih ter svetovnih primerov filmskega turizma. S pomočjo sekundarnih virov smo pojasnili, kaj turiste sploh motivira k obisku filmskih lokacij in kako lahko filmi vplivajo na posameznikovo percepcijo destinacije. V raziskovalnem delu smo se osredinili specifično na film Vicky Cristina Barcelona in kako lahko ogled filma vpliva na gledalca. Podrobneje smo opisali Barcelono in s pomočjo analize vsebine izpostavili znamenitosti, ki so bile prikazane znotraj filma. S pomočjo Mladinskega centra Gornja Radgona smo izvedli kino večer, znotraj katerega smo opravili dvofazno raziskavo o destinacijski podobi Barcelone pred ogledom filma in po njem. Ugotovili smo, da je film v določeni meri res vplival na mnenje anketirancev in spremenil njihovo percepcijo o Barceloni. V zaključku smo podali predloge za nadaljnje raziskovanje in marketinško koriščenje fenomena filmskega turizma.

Keywords

filmski turizem;podoba destinacije;Vicky Cristina Barcelona;analiza filma;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FT - Faculty of Tourism
Publisher: [M. Fras]
UDC: 338.48-6:791(460Barcelona)(043.2)
COBISS: 41050115 Link will open in a new window
Views: 484
Downloads: 95
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Other data

Secondary language: English
Secondary title: Representation of a tourist destination in the movie Vicky Cristina Barcelona
Secondary abstract: In our thesis we focused on researching the field of film tourism, which is gaining more importance in modern times. We presented various opinions of renowned research scientists, which already researched this field and listed some Slovenian and worldwide examples of film tourism. With the help of secondary sources we explained, what motivates tourists to visit movie locations and how movies can affect an individual’s destination perception. In the research part we focused specifically on the movie Vicky Cristina Barcelona and how watching the movie can affect the viewer. With the help of content analysis we described Barcelona in more detail and highlighted the sights that were shown in the movie. The Youth Center Gornja Radgona helped us conduct a movie night, during which we carried out a two-phase research, on the destination image of Barcelona before and after watching the movie. We found out, that the movie to some extent influenced the opinion of the respondents and changed their perception of Barcelona. In our conclusion we made suggestions for further research and marketing use of the phenomenon of film tourism.
Secondary keywords: film tourism;destination image;Vicky Cristina Barcelona;movie analysis;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fakulteta za turizem
Pages: 45 str., 7 str. pril.
ID: 11995912
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