Oblikovanje multisenzorne izkušnje v Posavskem muzeju Brežice

diplomsko delo univerzitetnega študija

Alen Weber (Author), Marjetka Rangus (Mentor)

Abstract

Turizem je dinamična, razvijajoča se panoga, ki se nenehno prilagaja svetovnim trendom in praksam. Na začetku 21. stoletja turizem postaja ekonomija doživetij in počasi prehaja iz ponujanja storitev v uprizarjanje kakovostnih izkušenj. Koncept izkustvene ekonomije sta na področje turizma umestila Pine in Gilmore leta 1998. Od takrat so se na področju ustvarjanja kakovostnih izkušenj razvile različne metode oblikovanja izkušnje. Eden izmed vidikov uprizarjanja kakovostne izkušnje je vključevanje človeških čutil v ponudbo oziroma oblikovanje multisenzorne izkušnje. Ta vidik temelji na paradigmi utelešenja, ki med drugim pravi, da ljudje spoznavamo svet preko petih čutil. Tako nekateri pravijo, da je kakovost turistične izkušnje odvisna od uspešnosti stimuliranja čim večjega števila čutil. Posavski muzej Brežice je turistični produkt, ki je lahko s svojo prostorsko veličino in priljubljenostjo idealen za razvoj multisenzorne ponudbe. Stanje senzorne dimenzije v muzeju in kako jo izboljšati smo preverjali z anketno raziskavo, ki je bila izvedena na obiskovalcih muzeja. Analiza je pokazala, da v ponudbi muzeja prevladuje vid, največji potencial za razvoj pa ima sluh. Rezultati raziskave morajo biti postavljeni v kontekst epidemije covida-19, saj je bila stimulacija nekaterih čutil, največ dotika, iz varnostnih razlogov zelo omejena.

Keywords

multisenzorni turizem;oblikovanje multisenzorne izkušnje;izkustvena ekonomija;Posavski muzej Brežice;čutila;

Data

Language:	Slovenian
Year of publishing:	2020
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FT - Faculty of Tourism
Publisher:	[A. Weber]
UDC:	069(497.4Brežice):159.922.23(043.2)
COBISS:	41041923
Views:	484
Downloads:	79
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Developing a multisensory experience in the Posavje museum Brežice
Secondary abstract:	Tourism is a dynamic, evolving industry that is constantly adapting to global trends and practices. At the beginning of the 21st century, tourism is becoming an economy of experiences and is slowly moving from offering services to staging quality experiences. The concept of the experience economy was introduced to the field of tourism by authors Pine and Gilmore in 1998. Since then, many methods have been created for developing quality experiences. One of such methods is the inclusion of human senses in the offer. Thus, some say that the quality of tourist experience depends on the success of stimulating as many senses as possible. The Posavje Museum Brežice is a tourist product that, with its spatial size and popularity, can be ideal for the development of a multisensory offer. The state of the sensory dimension in the museum and how to improve it was researched by means of a survey conducted on a sample of museum visitors. The analysis showed that sight predominates in the museum offer, and hearing has the greatest potential for development. The results of the research must be placed in the context of the COVID-19 epidemic, as the stimulation of certain senses, mostly touch, was very limited for safety reasons.
Secondary keywords:	multisensory tourism;developing a multisensory experience;experience economy;Posavje museum Brežice;senses;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fakulteta za turizem
Pages:	44 str., 9 str. pril.
ID:	12013826