diplomsko delo
Mitja Studenčnik (Author), Matjaž Duh (Mentor)

Abstract

V uvodnem delu diplomskega dela smo razčlenili cilje in definirali raziskovalna vprašanja pri rekonstrukciji vizualne identitete fotografskega podjetja. Opisali smo omejitve in metode dela, s katerimi smo v nadaljevanju izvedli celoten proces preoblikovanja. Nadaljevali smo s predstavitvijo teoretičnih osnov grafičnega oblikovanja in vizualne identitete. S pomočjo evalvacije mnenj in ugotovitev primerjalne analize simbolov konkurenčnih podjetij smo zasnovali osrednji grafični simbol podjetja Foto Anka, ki je služil kot temelj pri nadaljnji zasnovi. Definirali smo osnovne barve in tipografijo ter oblikovali preostale elemente vizualne podobe. V sklepni fazi diplomskega dela smo le-te predstavili in prikazali njihovo uporabo.

Keywords

vizualna identiteta;celostna grafična podoba;logotipi;grafično oblikovanje;diplomske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: [M. Studenčnik]
UDC: 659.126(043.2)
COBISS: 39259651 Link will open in a new window
Views: 388
Downloads: 20
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Other data

Secondary language: English
Secondary title: Visual identity redesign of photographic company
Secondary abstract: In the introductory part of the thesis we analyzed the goals and defined research questions in the reconstruction of the visual identity of a photographic company. In the following, we described the limitations and working methods with which we conducted the entire transformation process. Continuing with the presentation of the theoretical foundations of graphic design and visual identity. With the evaluation of opinions and the results of the comparative analysis of symbols of rival companies, we designed the central graphic symbol for the company Foto Anka, which served as a basis for further development. We defined the basic colors, typography and designed the remaining elements of the visual image. In the final stage of the thesis we also presented them and showed their application.
Secondary keywords: visual identity;corporate identity;logo;graphic design;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: IV, 43 f.
ID: 12019779