Digitalizacija sejmišča

magistrsko delo

Mojca Babič (Author), Simona Sternad (Mentor)

Abstract

Prihodnost na področju e-poslovanja je navdušujoča. Sam razvoj in inovativnost na področju tehnologije in digitalizacije je v današnjem času impresivna. Vodilne na področju tehnike in tehnologije so v današnjem svetu ZDA, Japonska in Kitajska, a jim je zaradi svoje drznosti Evropa kar takoj za petami. Kaj pa sploh je e-poslovanje? Mnogi ga opredeljujejo kot splošen pojem, ki se nanaša na vse načine uporabe digitalnih informacijskih in komunikacijskih tehnologij za podporo ali racionalizacijo poslovnih procesov - od priprave do implementacije. Vendar se lahko natančneje nanaša tudi na poslovne procese spletnih trgovin ali drugih internetnih podjetij. Ena izmed vej informatike je tudi razvoj aplikacij, ki je v zadnjem času izredno popularen trend med informatiki. Vedno znova nas presenečajo z novimi idejami, zasnovami in prav tako izvedbami, se pravi končnimi izdelki. Gospodarstvo danes je tehnološko tako napredno, da je potrebno biti posebej iznajdljiv, da se bi na trg lahko predstavili novo zasnovo. Konkurenca na tem področju je res velika, ponudba pa tako raznolika, da lahko uporabnika takoj premami. V magistrski nalogi smo se tako posvetili digitalizaciji na sploh prav tako smo izpostavili trende na področju razvoja aplikacij, povedali kako se aplikacije razvijajo in kakšni so pri tem stroški. Del naše magistrske naloge pa so sejmi. Natančneje smo izpostavili sejem v Frankfurtu, ki je po eden največjih sejmov tako v Evropi kot tudi drugje po svetu. Pri raziskavi o aplikacijah se nam je utrnila zamisel. Ali bi lahko ustvarili aplikacijo, ki je v bistvu navigacijski sistem kot tudi sam prikaz in pojasnitev sejma? Aplikacija bi vsebovala GPS sistem, ki bi udeležence sejma vodil skozi sama prizorišča. Sama aplikacija bi bila sestavljena iz več delov. Eden izmed zavihkov bi torej bil sam GPS sistem, torej navigacija po prizoriščih. V naslednjem bi lahko imeli naštete vse predstavnike in gostitelje samega sejma, v posebnem okencu bi lahko posameznik vpisal kaj ga na tem sejmu sploh zanima, aplikacija bi ga lahko vodila na te posamezne kraje. Ker so sejmišča seveda prizorišča, ki so po navadi na prostem ali v velikih halah, se po njih udeleženci sejma sprehajajo. Zato je navigacijski sistem potrebno prilagoditi oziroma uporabiti tistega, ki je namenjen pešcem ter seveda uporabiti notranji GPS sistem. Seveda smo kasneje ugotovili, da sejmišče v Frankfurtu že uporablja neko vrste aplikacije, zato smo se odločili, da jo preučimo in mogoče na podlagi tega podamo predloge za izboljšavo in na tak način posredno podamo tudi utrinke naše ideje.

Keywords

informacijska tehnologija;elektronsko poslovanje;digitalizacija;aplikacije;sejmi;GPS;trendi;

Data

Language:	Slovenian
Year of publishing:	2020
Typology:	2.09 - Master's Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[M. Babič]
UDC:	004.6:339.174
COBISS:	49928451
Views:	332
Downloads:	48
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Digitalization of fairs
Secondary abstract:	The future of e-business is exciting. The very development and innovation in technology and digitalization is impressive these days. The leaders in the field of engineering and technology in today's world are the USA, Japan, and China, but due to their audacity, Europe is right behind them. What is e-commerce anyway? Many define it as a general term that refers to all ways of using digital information and communication technologies to support or streamline business processes - from preparation to implementation. However, it can also refer more specifically to the business processes of online stores or other Internet businesses. One of the branches of informatics is also the development of applications, which has recently become an extremely popular trend among informatics. Time and time again, they surprise us with new ideas, designs, and implementations of finished products. The economy today is so technologically advanced that it is necessary to be particularly resourceful to be able to introduce a new design to the market. The competition in this area is enormous, and the supply is so diverse that it can immediately entice the user. In our master's thesis, we focused on digitalization in general, we also highlighted trends in the field of application development, we describe how applications are developed and what are the costs. Part of our master's thesis are fairs. We pointed out in more detail the fair in Frankfurt, which is one of the largest fairs in Europe and elsewhere in the world. In researching applications, our we came up with an idea. Could we create an application that is essentially a navigation system as well as the display and explanation of the fair itself? The application would include a GPS system that would guide the participants of the fair through the venues themselves. The application itself would consist of several parts. One of the tabs would therefore be the GPS system, a site navigation. In the next we could list all the representatives and hosts of the fair itself, in a special box the individual could enter what he is interested in at this fair, the application could lead him to these individual places. As fairgrounds are, of course, venues that are usually outdoors or in large halls, so the visitors go by foot. Therefore, the navigation system must be adapted or used for pedestrians and would have to include an indoor GPS system. Of course, we later found out that the Frankfurt fairgrounds already uses an application, so we decided to study it and perhaps make suggestions for improvement based on this, and in a way indirectly explain our idea.
Secondary keywords:	e-business;application development;GPS;fair;Messe Frankfurt;
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	V, 71 str.
ID:	12022382