diplomsko delo
Abstract
V diplomskem delu se posvečam konceptualizaciji vizualne politike in vprašanju, kako jo politični plakati oblikujejo. Za analizo političnih plakatov sem uporabil orodja semiologije in preučil področja, na katere mora vplivati propaganda, da je uspešna. S predstavitvijo vizualne politike, semiologije in propagande dobimo okvir, znotraj katerega sem teoretično operiral. Aktivacija propagande v obdobju hladne vojne je zabrisala mejo med resnico in želeno resnico. Nameni propagande so bili izjemno jasni in pri tem niso izbirali sredstev za dosego cilja. Definiranje propagande je ključnega pomena, saj tako sploh dobimo materijo, ki jo bomo analizirali, ter dobimo vpogled, kaj propaganda sploh je. Pri tem sta mi najbolje pomagala Jowett & O'Donnell. Pomemben premislek pri analizi plakatov nam ponudita tudi Marx in Engels, ki pravita, da so vladajoče ideje ideje vladajočega razreda. Branje ustreznih teoretikov, teorij politike vizualizacije, propagande in semiologije pomembno prispeva k poskusu pojasnitve političnih plakatov kot orodja propagandne dejavnosti. Razumevanje političnih plakatov je ključnega pomena, saj nam kaže namere in želje propagandistov za oblikovanje družbe in naroda po svojih merilih. Propaganda je tako zelo politična in pomembno deluje kot oblikovalka družbenih sprememb.
Keywords
vizualna politika;politični plakati;propaganda;semiologija;hladna vojna;Hladna vojna;Politično oglaševanje;Politični plakati;Sovjetska zveza;Združene države Amerike;Diplomska dela;
Data
Language: |
Slovenian |
Year of publishing: |
2020 |
Typology: |
2.11 - Undergraduate Thesis |
Organization: |
UL FDV - Faculty of Social Sciences |
Publisher: |
[A. Alibabić] |
UDC: |
659.1:32(73:575)(043.2) |
COBISS: |
28687875
|
Views: |
334 |
Downloads: |
85 |
Average score: |
0 (0 votes) |
Metadata: |
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Other data
Secondary language: |
English |
Secondary title: |
Images of the Cold War in Soviet and American political posters |
Secondary abstract: |
In my diploma thesis I focus on the conceptualization of visual politics and how political posters shape it. To analyze political posters, I used the tools of semiology and examined the areas that should be influenced by propaganda to be successful. By presenting visual policy, semiology and propaganda, we get the framework within which I theoretically operated. Activation of Cold War propaganda blurred the line between truth and desired truth. The intentions of the propaganda were extremely clear and did not select the means to reach the goal. Defining propaganda is crucial, as we get the material we are going to analyze and get an idea of what propaganda is. Jowett & O'Donnell helped me the most. An important consideration in the analysis of posters is also provided by Marx and Engels, who say that ruling ideas are ideas of the ruling class. Reading the correspondence of theorists, theories of the politics of visualization, propaganda, and semiology contributes significantly to the attempt to explain political posters as a tool of propaganda activity. Understanding political posters is crucial because it shows us the intentions and aspirations of propagandists to shape society and the nation by their own standards. Propaganda is so very political and it plays a significant role in shaping social change. |
Secondary keywords: |
visual politics;political posters;propaganda;semiology;cold war;Cold war;Political advertising;Political posters;Soviet Union;United States;Graduate theses; |
Type (COBISS): |
Bachelor thesis/paper |
Study programme: |
0 |
Thesis comment: |
Univ. v Ljubljani, Fak. za družbene vede |
Pages: |
69 str. |
ID: |
12025789 |