diplomsko delo
Neža Šimenc (Author), Klement Podnar (Mentor)

Abstract

Uspeh podjetij se dandanes meri na podlagi finančnih rezultatov, le malokdo pa se zave, da so pogosto tudi ti odvisni ne le od prodaje, temveč tudi od samega počutja zaposlenih na delovnem mestu. Pomemben faktor pri motiviranju in dolgoročni pripadnosti zaposlenih predstavlja koncept organizacijske identifikacije, pri katerem gre za zaznavanje enosti z organizacijo zaposlenega. Koncept je pomemben zato, ker zaposleni predstavljajo ključni vir uspeha organizacije, hkrati pa so tudi vez med samim podjetjem in končnim kupcem. Na njihovo organizacijsko identifikacijo poleg mnogih dejavnikov pomembno vpliva tudi interno komuniciranje oz. zadovoljstvo z njim, pomemben vmesni člen pa igra tudi koncept komunikacijske klime, ki odraža posameznikove zaznave o komuniciranju znotraj organizacije. Strateško načrtovanje internega komuniciranja in preko tega pozitivno zgrajena komunikacijska klima sta torej ključna faktorja, na podlagi katerih se lahko razvije močna organizacijska identifikacija. S pomočjo empirične raziskave sem želela dokazati vpliv neodvisnih spremenljivk "zadovoljstvo z internim komuniciranjem" in "komunikacijska klima" na organizacijsko identifikacijo. Na podlagi izvedene analize sem ugotovila, da na organizacijsko identifikacijo preko komunikacijske klime vpliva interno komuniciranje, hkrati pa sem ugotovila, da na korporacijsko identifikacijo vpliva komunikacijska klima kot dimenzija zadovoljstva z internim komuniciranjem, na skupinsko identifikacijo pa vpliva horizontalna komunikacija.

Keywords

interno komuniciranje;komunikacijska klima;organizacijska identifikacija;Organizacijsko komuniciranje;Medosebno komuniciranje;Zaposleni;Diplomska dela;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [N. Šimenc]
UDC: 005.7:316.77(043.2)
COBISS: 31758339 Link will open in a new window
Views: 335
Downloads: 91
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: Internal communication's impact on organisational identification
Secondary abstract: Nowadays, the success of companies is based on financial results, but what hardly anyone is aware of, is that that these results depend not only on sales, but also on the employees' well-being in their workplace. An important factor to be considered when looking to motivate employees and gain their long-term loyalty is the concept of organisational identification, which is the feeling or perception of oneness with the organisation for which one works. The concept is important because employees are a key source of an organisation's success, and at the same time they are the link between the organisation and the final customer. Besides other important factors, internal communications, or satisfaction with internal communications, has a big impact on organisational identification. An important link between these two concepts is also the communications climate, which refers to employees' perceptions of communication within an organisation. Strategic planning of internal communications and a positive communications climate that has been built throughout the organisation are the key factors that have an impact on strong organisational identification. With this empirical study I wanted to show the impact of independent variables "satisfaction with internal communications" and the "communications climate" on organisational identification. The results, based on the analysis, show that internal communications affect organisational identification through the communications climate. Besides that, the results show that the communications climate, as a dimension of satisfaction with internal communications, affects corporate identification and that horizontal communications affect the group identification.
Secondary keywords: internal communications;communications climate;organisational identification;Communication in organizations;Interpersonal communication;Employees;Graduate theses;
Type (COBISS): Bachelor thesis/paper
Study programme: 0
Embargo end date (OpenAIRE): 1970-01-01
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 88 str.
ID: 12042742