Mediatizacija moških teles na aplikaciji za zmenke Tinder

semiotska analiza vizualne samoreprezentacije mladih, urbanih moških

Sebastian Pepelnak (Author), Sergeja Perklič (Author), Maruša Pušnik (Mentor), Eva Vrtačič (Co-mentor)

Abstract

Avtorja na podlagi izbrane kulturološke in komunikološke teoretske literature poskušata relevantno konceptualizirati: 1) medijsko konstrukcijo družbene relanosti - t. i. mediatizacijo, ki jo opredelita kot metaproces kompleksno organizirane in že globoko mediatizirane družbe/kulture 21. stoletja; in 2) individualno in družbeno ekscentrično ter kulturno že predelano (moško) telo, z eksplicitnim poudarkom na historični in izmuzljivi spremenljivki (hegemonske) moškosti. S pomočjo teoretskih nastavkov tentativno semiotsko analizirata 100 profilov in 429 fotografij moških uporabnikov mobilne aplikacije za zmenke Tinder, s poudarkom na njihovi državi porekla (Slovenija, Ljubljana ali Portugalska, Lizbona), torej 50 slovenskih uporabnikov in 50 portugalskih uporabnikov, ter njihovi spolni usmerjenosti, torej 50 heteroseksualnih uporabnikov in 50 homoseksualnih uporabnikov. Na osnovi semiotsko analiziranega fotogradiva komparativno predstavita ključne spremenljivke moškosti pri mladih (od 20 do 30 let), urbanih (lociranih v glavnih mestih) in mediatiziranih telesih moških uporabnikov. V diskusiji opredelita ključne ugotovitve in izpostavita problematiko subjektivnosti semiotske analize. Skleneta, da lahko govorimo o mediatizaciji moškosti in moških teles, vendar ta redko (od 8 do 17 %) ustrezajo hegemonskemu idealu moške lepote.

Keywords

mediatizacija;(moško) telo;moškost;impresijski menedžment;Tinder;semiotika;Študije spolov;Moški;Družbena konstrukcija;Magistrska dela;

Data

Language:	Slovenian
Year of publishing:	2020
Typology:	2.09 - Master's Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[S. Pepelnak]
UDC:	305:316.77-055.1(043.2)
COBISS:	30831107
Views:	265
Downloads:	84
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Mediatisation of male bodies on the dating mobile application Tinder: a semiotic analysis of visual self-representation of young, urban men
Secondary abstract:	Based on selected cultural and communicational theoretical literature, the Authors try to relevantly conceptualize: 1) the media construction of social reality i.e. mediatization, which they define as a meta-process of a complexly organized and already deeply mediatized society/culture of the 21st century; and 2) an individually and socially eccentric, and culturally already processed (male) body, with an explicit emphasis on the historical and elusive variable of (hegemonic) masculinity. With the help of the above theoretical extensions, they tentatively semiotically analyze 100 profiles and 429 photographs of male users of the mobile dating application Tinder, with an emphasis: 1) on their country of origin (Slovenia, Ljubljana or Portugal, Lisbon, which amounts to 50 Slovenian users and 50 Portuguese users; and 2) on their sexual orientation, which amounts to 50 heterosexual users and 50 homosexual users. Based on the semiotically analyzed photographic material, they comparatively presents the key variables of masculinity in young (aged from 20 to 30 years old), urban (located in capital cities) and mediatized bodies of male users. In the discussion, they identify key findings and highlight the issue of subjectivity of semiotic analysis. They conclude, that we can talk about the mediatization of masculinity and male bodies, but these bodies rarely (from 8 to 17 %) correspond to the hegemonic ideal of male beauty.
Secondary keywords:	mediatisation;(male) body;masculinity;impression management;Tinder;semiotics;Gender studies;Men;Social construction;Master's theses;
Type (COBISS):	Master's thesis/paper
Study programme:	0
Embargo end date (OpenAIRE):	1970-01-01
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	326 str.
ID:	12046392