Franšizing kot oblika vstopa podjetja na tuji trg

delo diplomskega projekta

Jose Miguel Estigarribia Villasante (Author), Romana Korez-Vide (Mentor)

Abstract

V teh vrtoglavih časih, s trgi, ki so med seboj povezani bolj kot kdaj prej v zgodovini človeštva, s pandemijo COVID-19, ki močno negativno vpliva na gospodarstva in z rapidnim razvojem tehnologije, so se podjetja ob soočanju z močno konkurenco na večini trgov prisiljena širiti in iskati nove priložnosti, ne samo zaradi potrebe po rasti, temveč vse bolj s ciljem preživetja. Takšna nujna naravnanost podjetij pomaga še nikoli prej videnemu hitremu globalnemu razvoju. Danes, tako kot na začetku prejšnjega stoletja, lahko vidimo, da gospodarstva preživljajo težke čase, ki narekujejo podjetjem potrebo po iskanju novih priložnosti v mednarodnem poslovanju. Franšizing, kot oblika vstopa na tuje trge, se uporablja vse pogosteje. Franšize veljajo za eno najvarnejših oblik vstopa na tuje trge. V diplomskem projektu proučujemo franšizing in druge glavne načine vstopa na tuj trg ter ugotavljamo njihove prednosti in slabosti. Analiziramo poslovna modela dveh franšiznih velikanov - McDonald's-a in Starbucks-a in preučujemo njune konkurenčne prednosti ter njuno prisotnost na mednarodnih trgih in na izbranem lokalnem trgu.

Keywords

mednarodno poslovanje;mednarodno trženje;franchising;tuji trgi;

Data

Language:	Slovenian
Year of publishing:	2021
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[J. M. Estigarribia Villasanti]
UDC:	339.187.44
COBISS:	59992835
Views:	417
Downloads:	62
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Franchising as a company's foreign market entry method
Secondary abstract:	In these dizzying times, with markets, which are more interconnected than ever in the history of humanity, with pandemic COVID-19 that strongly negatively impacts economies and with rapidly developing technology, companies, facing fierce competition at most of the markets, are forced to expand and look for new opportunities, not only due to growth necessity, but more and more due to the goal of survival. Such global orientation of companies helps to never before seen fast global development. Today, as at the beginning of the previous century, we can see that the economies are going through difficult times that dictate companies the necessity to search for new opportunities in international business. Franchising, as a foreign market entry strategy, is being used more frequently. Franchises are considered to be one of the safest modes of entering to foreign markets. In the diploma project we study the franchising and other forms of entering foreign markets and research their advantages and disadvantages. We analyse two franchise giants - McDonald's and Starbucks and study their competitive advantages and their presence at international markets and selected local market.
Secondary keywords:	international business;franchising;franchise;modes of entering to foreign markets;McDonalds;Starbucks;
Type (COBISS):	Diploma project paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	II, 35 f.
ID:	12242881