zaključna strokovna naloga visoke poslovne šole
Maja Ferfolja (Author), Mateja Kos Koklič (Mentor)

Abstract

Analiza porabnikovega nakupnega procesa mleka in mlečnih izdelkov

Keywords

trženje;vedenje potrošnikov;nakup;odločanje;mlekarstvo;trg;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Ferfolja]
UDC: 366
COBISS: 32193795 Link will open in a new window
Views: 382
Downloads: 36
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Other data

Secondary language: English
Secondary title: Analysis of consumer consumption process of milk and dairy products
Secondary keywords: marketing;consumer behaviour;purchasing;decision making;dairying;market;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 25, 16 str.
ID: 12246752
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