master's thesis
Dilara Özbay (Author), Vesna Žabkar (Mentor)

Abstract

The effects of the general data protection regulation (GDPR) on digital marketing practice in Slovenia

Keywords

Slovenia;marketing;electronic marketing;human rights;data protection;GDPR;legislation;research;analysis;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [D. Özbay]
UDC: 34
COBISS: 39706115 Link will open in a new window
Views: 255
Downloads: 33
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Other data

Secondary language: Slovenian
Secondary title: Učinki splošne uredbe o varstvu podatkov (GDPR) na prakso digitalnega trženja v Sloveniji
Secondary keywords: Slovenija;trženje;elektronsko trženje;človekove pravice;varstvo podatkov;GDPR;zakonodaja;raziskave;analiza;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: III, 45, 4 str.
ID: 12252421