magistrsko delo
Tanja Krajnik (Author), Mateja Kos Koklič (Mentor)

Abstract

Analiza odločanja porabnikov za nakup prehranskih dopolnil

Keywords

trženje;vedenje potrošnikov;nakup;odločanje;prehrana;zdravje;psihologija potrošnika;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Krajnik]
UDC: 366
COBISS: 21858819 Link will open in a new window
Views: 282
Downloads: 44
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of consumer decision making for the purchase of dietary supplements
Secondary keywords: marketing;consumer behaviour;purchasing;decision making;nutrition;health;consumer psychology;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 52, 10 str.
ID: 12255472
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