magistrsko delo
Špela Plestenjak (Author), Maja Konečnik Ruzzier (Mentor)

Abstract

Uravnotežen pogled na blagovno znamko Radenska

Keywords

trženje;blagovne znamke;Radenska;image;premoženje;vrednost;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [Š. Plestenjak]
UDC: 339.138
COBISS: 23201027 Link will open in a new window
Views: 257
Downloads: 45
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: ǂA ǂbalanced perspective on the Radenska brand
Secondary keywords: marketing;brands;Radenska;image;property;value;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 60, 7 str.
ID: 12255519
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