magistrsko delo
Domen Pogač (Author), Gregor Pfajfar (Mentor)

Abstract

Zvestoba in zadovoljstvo porabnikov do izbranih blagovnih znamk podjetja Atlantic Grupa

Keywords

trženje;blagovne znamke;image;premoženje;zaščita;lojalnost;vedenje potrošnikov;primeri;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [D. Pogač]
UDC: 366
COBISS: 23695619 Link will open in a new window
Views: 293
Downloads: 39
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Consumers' loyalty and satisfaction with selected brands of Atlantic Grupa
Secondary keywords: marketing;brands;image;property;protection;loyalty;consumer behaviour;cases;research;analiza;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 67, 24 str.
ID: 12255536
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