magistrsko delo
Robert Stražiščar (Author), Gregor Pfajfar (Mentor)

Abstract

Vpliv transakcijskih stroškov in družbeno ekonomskega statusa na nakupne odločitve porabnika

Keywords

trženje;nakup;odločanje;vedenje potrošnikov;družbenoekonomski položaj;stroški;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [R. Stražiščar]
UDC: 366
COBISS: 23838211 Link will open in a new window
Views: 267
Downloads: 20
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Other data

Secondary language: English
Secondary title: ǂThe ǂimpact of transaction costs and individual's socio-economic status on consumer's purchasing decisions
Secondary keywords: marketing;purchasing;decision making;consumer behaviour;socio-economic status;costs;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 58, 9 str.
ID: 12255545