magistrsko delo
Eva Homan (Author), Vesna Žabkar (Mentor)

Abstract

Vpliv spremembe embalaže na zaznavanje blagovne znamke Teekanne in nakupno odločanje

Keywords

trženje;poslovno komuniciranje;embalaža;blagovne znamke;vedenje potrošnikov;nakup;odločanje;case study;Teekanne;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [E. Homan]
UDC: 366
COBISS: 23953155 Link will open in a new window
Views: 264
Downloads: 37
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: ǂThe ǂimpact of packaging change on the brand perception and purchase decision for the Teekanne brand
Secondary keywords: marketing;business communication;packaging;brands;consumer behaviour;purchasing;decision making;case study;Teekanne;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 89 str.
ID: 12255548