master's thesis
Iva Starc (Author), Barbara Čater (Mentor)

Abstract

Children's perceptions of brands

Keywords

No keyword data available

Data

Language: English
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [I. Starc]
UDC: 366
COBISS: 29459459 Link will open in a new window
Views: 281
Downloads: 26
Average score: 0 (0 votes)
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Other data

Secondary language: Slovenian
Secondary title: Otroško dojemanje blagovnih znamk
Secondary keywords: trženje;vedenje potrošnikov;blagovne znamke;otroci;lojalnost;trg;raziskave;analiza;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: IV, 85, 128 str.
ID: 12255658
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