magistrsko delo
Eva Boštjančič (Author), Maja Konečnik Ruzzier (Mentor)

Abstract

Graditev osebne blagovne znamke z družbenim medijem YouTube

Keywords

trženje;blagovne znamke;osebnost;pospeševanje;družbena omrežja;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [E. Boštjančič]
UDC: 339.138
COBISS: 24929766 Link will open in a new window
Views: 316
Downloads: 53
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: Building a personal brand with a social media tool YouTube
Secondary keywords: marketing;brands;personality;promotion;social networks;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 52, 46 str.
ID: 12534528