Social media vs. traditional marketing influence on the company's marketing performance
ǂa ǂcase of an international bus company
Abstract
Social media vs. traditional marketing influence on the company's marketing performance
Keywords
marketing;electronic marketing;information technology;social networks;business efficiency;measurements;comparisons;
Data
| Language: | English |
|---|---|
| Year of publishing: | 2019 |
| Typology: | 2.09 - Master's Thesis |
| Organization: | UL EF - Faculty of Economics |
| Publisher: | [G. Vasilevska] |
| UDC: | 339.138 |
| COBISS: |
25383910
|
| Views: | 284 |
| Downloads: | 36 |
| Average score: | 0 (0 votes) |
| Metadata: |
|
Other data
| Secondary language: | Slovenian |
|---|---|
| Secondary title: | Primerjava vpliva družbenih medijev in tradicionalnega trženja na trženjsko uspešnost podjetja: primer mednarodnega avtobusnega prevoznika |
| Secondary keywords: | trženje;elektronsko trženje;informacijska tehnologija;družbena omrežja;uspešnost poslovanja;meritve;komparacije; |
| Type (COBISS): | Master's thesis/paper |
| Thesis comment: | Univ. Ljubljana, Ekonomska fak. |
| Pages: | III, 54, 13 str. |
| ID: | 12534544 |
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