ǂa ǂcase of an international bus company
Gorica Vasilevska (Author), Gregor Pfajfar (Mentor)

Abstract

Social media vs. traditional marketing influence on the company's marketing performance

Keywords

marketing;electronic marketing;information technology;social networks;business efficiency;measurements;comparisons;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [G. Vasilevska]
UDC: 339.138
COBISS: 25383910 Link will open in a new window
Views: 284
Downloads: 36
Average score: 0 (0 votes)
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Other data

Secondary language: Slovenian
Secondary title: Primerjava vpliva družbenih medijev in tradicionalnega trženja na trženjsko uspešnost podjetja: primer mednarodnega avtobusnega prevoznika
Secondary keywords: trženje;elektronsko trženje;informacijska tehnologija;družbena omrežja;uspešnost poslovanja;meritve;komparacije;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: III, 54, 13 str.
ID: 12534544
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