master thesis
Vladimira Ajduković (Author), Gregor Pfajfar (Mentor)

Abstract

Making brands matter to generation Z

Keywords

marketing;marketing strategy;marketing mix;brands;age;generation gap;social networks;research;analysis;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [V. Ajduković]
UDC: 339.138
COBISS: 41377027 Link will open in a new window
Views: 246
Downloads: 35
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Other data

Secondary language: Slovenian
Secondary title: Krepiti pomembnost blagovnih znamk za generacijo Z
Secondary keywords: trženje;strategija tržanja;marketing mix;blagovne znamke;starost;medgeneracijske razlike;družbena omrežja;raziskave;analiza;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: III, 59, 18 str.
ID: 12534556
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