lecture at 7th PAN-IIM World Management Conference, 12. 12. 2019, Rohtak, India
Abstract
The governments from all around the world are using social media as a platform to engage with the citizens to inform and encourage about the usage of various government services and E-Government portals, as it is fast and cost effective mode reaching to a wide segment of citizens. India, a developing country has also witnessed a rapid rise in social media users over the past few years and therefore the current research study assesses the usage of social media by government departments and their impact on the performance of E-Governance in the country. For this purpose, this study has conducted an exploratory data analysis to assess the impact of various government departments’ number of followers on social networking sites like Facebook and Twitter on number of electronic transactions, using the statistical techniques of trend lines, regression and correlation. It was found that social media and E-transactions are positively correlated to each other up to a moderate extent, and the former significantly affects the latter. The study also suggests the government to use social media as a medium to promote government services and recommends future research works to conduct an extensive study by including other parameters such as the level of interaction between government and citizens on social platform to better understand the concept. This study will be useful for government departments, social media management companies, and various other stakeholders in E-Governance.
Keywords
E-Governance;E-Participation;Social Media;Citizen Engagement;E-TAAL;
Data
Language: |
English |
Year of publishing: |
2019 |
Typology: |
3.15 - Unpublished Conference Contribution |
Organization: |
UNG - University of Nova Gorica |
UDC: |
004 |
COBISS: |
58224643
|
Views: |
1331 |
Downloads: |
0 |
Average score: |
0 (0 votes) |
Metadata: |
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Other data
URN: |
URN:SI:UNG |
Type (COBISS): |
Not categorized |
ID: |
12721854 |