delo diplomskega projekta
Lucija Steinmann (Author), Vesna Čančer (Mentor)

Abstract

Namen dela diplomskega projekta je s pomočjo metod ustvarjalnega reševanja problemov podati predloge za prilagoditev storitvenega programa potovalne agencije X v času korona krize. V uvodnem delu smo opredelili problem in spoznali, kaj nam le ta predstavlja. V teoretičnem delu smo se osredotočili na predstavitev izbranih tehnik, ki smo jih uporabili pri reševanju zastavljenega problema, prav tako pa smo podrobneje spoznali bolezen COVID-19 in kakšne posledice nam omenjena bolezen prinaša. V empiričnem delu smo se lotili reševanja problema z uporabo metod za ustvarjalno reševanje problemov. Te metode so bile metode za definiranje problemov in priložnosti, kamor spadata tehnika W in kognitivno vzorčenje, ter metode ustvarjalnega razmišljanja, kamor sodita tehnika zapisovanja idej in morfološka analiza. Po uporabi metod in vse splošni analizi smo prišli do ugotovitve, da sta za zastavljen problem najprimernejši tehniki tehnika W v kombinaciji s tehniko kognitivnega vzorčenja, kot tudi tehnika zapisovanja idej, ki skupaj z morfološko analizo omogoča, da se na začetku osredotočimo le na eno ciljno skupino za rešitev našega problema.

Keywords

turizem;potovalne agencije;storitve;prilagajanje;COVID-19;koronakriza;reševanje problemov;metodologija;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: L. Steinmann
UDC: 338.48:001.8
COBISS: 75162115 Link will open in a new window
Views: 349
Downloads: 56
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Other data

Secondary language: English
Secondary title: Creative problem solving of the service program update of the X travel agency in corona crisis
Secondary abstract: The purpose of this research is to better understand and potentially try to solve the problem of the service program update of the X travel agency during the corona crisis, using the methods of creative problem solving. In the introductory part, we defined the problem and tried to understand what it represents to us. In the theoretical part, we focused on different kinds of, for this research selected, techniques. Also, we have learned a lot about the illness COVID-19 and the consequences it brings with it. In the empirical part, we tackled the problem head on, whilst implementing method of creative problem solving. These methods include methods for defining problems and opportunities, which include the W technique and cognitive mapping, and methods of creative thinking, which include the technique of idea writing and morphological analysis. After we implement each method and throughout the overall analysis, we came to a conclusion, which favours the W technique in combination with cognitive mapping as well as the technique of idea writing, which along with morphological analysis guides us to focus on one target group at the beginning, leading us to solve our problem.
Secondary keywords: corona crisis;COVID–19;consequences;service program update;travel agency;
Type (COBISS): Diploma project paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 34 str.
ID: 12799678