Participatorna kultura na YouTubu: študija primera

diplomsko delo

Katja Šinkovec (Author), Dejan Jontes (Mentor)

Abstract

Digitalizacija in medijska konvergenca sta spremenili številne pristope uporabe starih in novo nastalih medijev, hkrati pa je to vplivalo tudi na participacijo medijskih uporabnikov, ki jim je bila dodeljena nova vloga znotraj medijske potrošnje, komunikacije in produkcije ter distribucije vsebin. Novi mediji in različne participatorne prakse so vodile tudi v nastanek novih skupnosti, med katerimi se gradi kolektivna inteligenca in individualna moč. Velika porast medijskih vsebin in posledično aktivnosti, ki zadevajo raziskovalni problem participatorne kulture medijskih potrošnikov, je moč zaznati na platformi YouTube, ki sodi med VOD platforme in platforme za deljenje vsebin, saj ima že od samega začetka izjemno moč na medijskem trgu. Z metodo fokusnih skupin sem dobila vpogled v zgoraj omenjene prakse, ki jih udeleženci izvajajo na različnih medijih, in odgovorila na raziskovalno vprašanje, kakšne so značilnosti participatorne kulture na platformi YouTube.

Keywords

YouTube;medijska konvergenca;participatorna kultura;kolektivna inteligenca;Mediji in kultura;Digitalizacija;YouTube (spletno mesto);Diplomska dela;

Data

Language:	Slovenian
Year of publishing:	2021
Typology:	2.11 - Undergraduate Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[K. Šinkovec]
UDC:	316.77:316.472.4(043.2)
COBISS:	62497027
Views:	365
Downloads:	99
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Participatory culture on YouTube: case study
Secondary abstract:	Digitization and media convergence have changed many approaches to the use of old and new media, while also affecting the participation of media users, which have been assigned a new role within media consumption, communication and production, as well as content distribution. New media and various participatory practices led to the emergence of new communities where collective intelligence and individual strength are built. A large increase in media content and consequently activities related to the research problem of participatory culture of media consumers can be seen on YouTube, which is defined as VOD and Video-sharing platform, as it has an exceptional strength in the media market since the beginning. With focus groups I gained insight into the above-mentioned practices that participants carry out in various media, which allowed me to answer a research question about the characteristics of participatory culture on YouTube.
Secondary keywords:	YouTube;media convergence;participatory culture;collective intelligence;Mass media and culture;Digitization;YouTube (Web site);Graduate theses;
Type (COBISS):	Bachelor thesis/paper
Study programme:	0
Embargo end date (OpenAIRE):	1970-01-01
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	37 str.
ID:	12863784