Uporaba Suite CRM v digitalnem marketingu

diplomsko delo

Jana Hirci Fortin (Author), Robert Leskovar (Mentor), Goran Vukovič (Co-mentor)

Abstract

Suite CRM je odprtokodna rešitev za upravljanje odnosov s strankami, za mala in srednja velika podjetja. Predstavljena je relavantna literatura o digitalnem marketingu, opisane so značilnosti programske rešitve in prikazana dva primera uporabe. Izdelali smo ponudbo in uporabili možnost pošiljanja v pdf formatu z elektronsko pošto. Če kupec ponudbo sprejme, iz nje generiramo račun. Pošiljanje e-novic izvedemo v več korakih, določimo vrsto in naziv kampanje, kreiramo obstoječe sezname naročnikov, kreiramo sporočilo in določimo čas pošiljanja novic.Podana je SWOT analiza, katera je pokazala, da je največja slabost zahtevno poznavanje angleškega jezika. Največje tveganje je odtekanje informacij, največja prednost pa je digitalna transformacija procesov v marketingu.

Keywords

Suite CRM;digitalni marketing;e-račun;e-novica;CRM;upravljanje odnosov s strankami.;

Data

Language:	Slovenian
Year of publishing:	2021
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[J. Hirci Fortin]
UDC:	004.738.5
COBISS:	72732675
Views:	301
Downloads:	32
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Use of Suite Crm in digital marketing
Secondary abstract:	Suite CRM is open-source solution for costumer relationship management in small and medium sized enterprises. A review of the relevant digital marketing literature is presented. The features of the Suite CRM are described, and the two use cases are shown. When creating the quote we used a powerful editor to prepare a template and then used the option of sending the document in pdf format by email.If the buyer accepts the offer, an invoice is generated from the quote. Sending an e-newsletter to a group of recipients is a multi-step marketing compaign in Suite CRM terminology: selecting the type and the name of the campaign, creating or using existing or creating a new mmessege template and determining the time of sending an e-newsletter. A brief SWOT analysis for the tested tool is given. Analyisis showed that the advantage is mainly the integrity of the approach. The biggest weakness is the reqzired knowledge of English language and related terminology. The big risk is the information leakage, greatest opportunity is digital transformation of processes in marketing.
Secondary keywords:	Internetno trženje;Univerzitetna in visokošolska dela;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	V, 54 f.
ID:	12879957