Izdelava in optimizacija spletne strani za gradbeno storitveno podjetje

diplomsko delo

Tjaša Miklič (Author), Alenka Baggia (Mentor), Marko Urh (Co-mentor)

Abstract

Nakupovalne in druge navade ljudi so se v zadnjih nekaj letih zelo spremenile. Vse več informacij o storitvi ali izdelku, ki nas zanima, v večini primerov poiščemo kar na spletu. Pri iskanju določene storitve ali izdelka najpogosteje izberemo zadetke iskanj, ki so uvrščena najvišje v iskalniku. Optimizirana spletna stran privabi na spletno stran več potencialnih strank. Optimizacija strani je tudi velika prednost za podjetje, saj se z njo lahko predstavi širši javnosti in ponudi svoje storitve. V diplomskem delu je izdelana in optimizirana spletna stran za gradbeno storitveno podjetje. Za postavitev in oblikovanje spletne strani so uporabljena različna orodja in sistem za upravljanje vsebin Wordpress. Google je trenutno najbolj priljubljen in obiskan iskalnik. Z Googlovim orodjem za merjenje analitike spletne strani lahko ugotovimo, kako učinkovita je optimizacija spletne strani in kje so potrebne izboljšave. Brskalniki se redno ažurirajo in spreminjajo algoritme, zato bodo optimizacija in izboljšave na spletni strani potrebne tudi v prihodnosti.

Keywords

spletna stran;optimizacija spletne strani;oblikovanje spletne strani;Wordpress;

Data

Language:	Slovenian
Year of publishing:	2021
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[T. Miklič]
UDC:	004.738.5
COBISS:	72924419
Views:	409
Downloads:	79
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Designing and optimising website for the construction service company
Secondary abstract:	People's shopping behavior and habits have changed a lot in recent years. When we look for information about services or products, in most cases we search online. When we search for a particular service or product, we usually click on the search results that rank highest in the search engine. An optimized website attracts more potential customers to the site. Website optimization is also very beneficial for a business as it helps them to gain attention and offer their services. In the thesis, we decided to create and optimize a website for a construction services company. We used various programs and a Wordpress content management system to create and design the website. Google is currently the most popular and most visited search engine. With its website analytics tool, we can measure how effective the website optimization is and where improvements are needed. Browsers are regularly updated and algorithms change, so optimization and improvements to the website will be inevitable in the future.
Secondary keywords:	Spletna mesta;Univerzitetna in visokošolska dela;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	VI, 43 f.
ID:	12933209