Analiza razvoja trga za inovacijo

magistrsko delo

Simona Selan (Author), Marjan Leber (Mentor), Barbara Bradač Hojnik (Mentor)

Abstract

Magistrska naloga se posveča poti iskanja ideje, kako jo lahko najdemo ter kako jo lahko definiramo. Pri tem je podanih nekaj metod za iskanje in generiranje idej. Pregleda tudi, kako lahko idejo zavarujemo kot intelektualno lastnino. Temu sledi raziskava in pridobivanje trga ter promoviranje ideje na trgu. Tako kot vsaka ideja ni dobra ideja, tudi vsak način promocije izdelka ni najboljši. Dobro je poiskati takšnega, ki ustreza naši ideji. Prav tako se naloga dotakne neuspelih idej, saj se lahko iz njih veliko naučimo. Na koncu je predstavitev stroškov, ki lahko nastanejo ob promociji ideje.

Keywords

ideja;prototip;financiranje;promocija izdelka;magistrske naloge;

Data

Language:	Slovenian
Year of publishing:	2021
Typology:	2.09 - Master's Thesis
Organization:	UM FS - Faculty of Mechanical Engineering
Publisher:	[S. Selan]
UDC:	339.13.021:005.591.6(043.2)
COBISS:	75181315
Views:	402
Downloads:	31
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Analysis of market development for innovation
Secondary abstract:	The master's thesis focuses on the path of finding an idea of how we can find it and how we can define it. It touches some methods for finding and generating ideas. It also examines how an idea can be secured as intellectual property. This is followed by market research and acquisition and how we can promote the idea in the market. Just as every idea is not a good idea, not every way of promoting a product is the best. It is good to find one that fits our idea. It also touches on failed ideas, as we can learn a lot from them. Finally, there is a presentation of the costs that can be incurred in promoting an idea.
Secondary keywords:	idea;prototype;financing;product promotion;
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za strojništvo, Gospodarsko inženirstvo
Pages:	VIII, 58 str.
ID:	13019685