magistrsko delo
Gligorja Miljatović (Author), Bojan Musil (Mentor)

Abstract

Magistrsko delo smo zasnovali z namenom boljšega razumevanja povezanosti med velikimi petimi dejavniki osebnosti (ekstravertnost, sprejemljivost, čustvena stabilnost, vestnost, odprtost) in impulzivnim spletnim nakupovanjem. Impulzivni nakup definiramo kot nakup, ki se zgodi brez predhodnega načrtovanja, spontano. Cilj magistrskega dela je torej raziskati, ali naštete osebnostne lastnosti vplivajo na impulzivno spletno nakupovanje ter na kakšen način. Vzorec je zajemal 121 udeležencev (75 % žensk, 25 % moških) iz različnih starostnih skupin in z različnimi izobrazbami. Podatke smo zbrali s pomočjo spletne ankete, ki je bila sestavljena iz demografskih vprašanj, Vprašalnika velikih pet BFI-2, spletne igre Iowa Gambling Task (IGT) ter spletnega eksperimenta. Na podatkih smo izvedli statistične analize v programu SPSS. Rezultati so pokazali, da se od velikih pet čustvena stabilnost statistično pomembno negativno povezuje z impulzivnim odločanjem. Prav tako smo s pomočjo analiz ugotovili, da izmerjeno impulzivno odločanje statistično pomembno napoveduje verjetnost pojava impulzivnega spletnega nakupa. Tako smo dokazali posreden vpliv osebnostnih lastnosti na pojavnost impulzivnega spletnega nakupa. Ker smo se pri oblikovanju hipotez in modela raziskave naslanjali na ugotovitve sorodnih študij (vpliv osebnostnih lastnosti na klasično impulzivno nakupovanje), nam pričujoča raziskava nudi nove informacije ter izhodišča za nadaljnje raziskave na tem področju.

Keywords

magistrska dela;velikih pet;impulzivno spletno nakupovanje;impulzivnost;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UM FF - Faculty of Arts
Publisher: [G. Miljatović]
UDC: 159.923.3:[366.1:004.738.5](043.2)
COBISS: 83996675 Link will open in a new window
Views: 308
Downloads: 41
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Other data

Secondary language: English
Secondary title: The relationship between personality traits and impulsive online shopping
Secondary abstract: The master's thesis was conceived for the purpose of better understanding of the relationship between the Big Five personality factors (extraversion, agreeableness, emotional stability, conscientiousness, openness) and impulsive online shopping. Impulsive buying is defined as a purchase that happens without prior planning, spontaneously. The aim of the master's thesis was therefore to investigate whether the listed personality traits influence impulsive online shopping and in what way. The sample included 121 participants (75 % women, 25 % men) from different age groups and with different education levels. Data were collected using an online survey consisting of demographic questions, the Big Five Questionnaire (BFI-2), the on-line game Iowa Gambling Task (IGT), and an online experiment. Statistical analyses were performed on the data using SPSS software. The results showed that of the Big Five emotional stability is statistically significantly negatively associated with impulsive decision making. It was also found, with the help of analyses, that the measured impulsive decision-making is a statistically significant predictor of occurrence probability of impulsive online shopping. Thus, it was demonstrated that an indirect influence of personality traits on the incidence of impulsive online shopping exists. As the formulated hypotheses and the research model relied on the findings of related studies (the influence of personality traits on typical impulsive shopping), the present study provides new information and starting points for further research in this field.
Secondary keywords: master theses;big five;impulsive online shopping;impulsivity;Spletno nakupovanje;Univerzitetna in visokošolska dela;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Mariboru, Filozofska fak., Oddelek za psihologijo
Pages: VII, 73 str.
ID: 13109662